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What does it mean to find the Face of the Franchise? Physical Attractiveness and the Evaluation of Athletic Performance

Author

Listed:
  • D J Berri
  • R Simmons
  • J Van Gilder
  • L O'Neill

Abstract

Previous research has shown how more attractive people reap more rewards in a variety of settings. We show that attractiveness as measured by facial symmetry leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.

Suggested Citation

  • D J Berri & R Simmons & J Van Gilder & L O'Neill, 2010. "What does it mean to find the Face of the Franchise? Physical Attractiveness and the Evaluation of Athletic Performance," Working Papers 611506, Lancaster University Management School, Economics Department.
  • Handle: RePEc:lan:wpaper:611506
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    File URL: http://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/economics/working-papers/AthleticPerformance.pdf
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    References listed on IDEAS

    as
    1. Naci Mocan & Erdal Tekin, 2010. "Ugly Criminals," The Review of Economics and Statistics, MIT Press, vol. 92(1), pages 15-30, February.
    2. Case, Anne & Paxson, Christina & Islam, Mahnaz, 2009. "Making sense of the labor market height premium: Evidence from the British Household Panel Survey," Economics Letters, Elsevier, vol. 102(3), pages 174-176, March.
    3. Markus M. Mobius & Tanya S. Rosenblat, 2006. "Why Beauty Matters," American Economic Review, American Economic Association, pages 222-235.
    4. Hamermesh, Daniel S & Biddle, Jeff E, 1994. "Beauty and the Labor Market," American Economic Review, American Economic Association, pages 1174-1194.
    5. Nicola Persico & Andrew Postlewaite & Dan Silverman, 2004. "The Effect of Adolescent Experience on Labor Market Outcomes: The Case of Height," Journal of Political Economy, University of Chicago Press, vol. 112(5), pages 1019-1053, October.
    6. Rob Simmons & David Berri, 2008. "Race and the Evaluation of Signal Callers in the National Football League," IASE Conference Papers 0825, International Association of Sports Economists.
    7. Nicola Persico & Andrew Postlewaite & Dan Silverman, 2001. "The Effect of Adolescent Experience on Labor Market Outcomes: The Case of Height, Third Version," PIER Working Paper Archive 04-013, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, revised 15 Mar 2004.
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    Keywords

    facial symmetry; salaries; NFL quarterbacks;

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