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What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance

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  • Berri, David J.
  • Simmons, Rob
  • Van Gilder, Jennifer
  • O'Neill, Lisle

Abstract

We show that attractiveness, as measured by facial symmetry, leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.

Suggested Citation

  • Berri, David J. & Simmons, Rob & Van Gilder, Jennifer & O'Neill, Lisle, 2011. "What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance," Economics Letters, Elsevier, vol. 111(3), pages 200-202, June.
    • Handle: RePEc:eee:ecolet:v:111:y:2011:i:3:p:200-202
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    2. Case, Anne & Paxson, Christina & Islam, Mahnaz, 2009. "Making sense of the labor market height premium: Evidence from the British Household Panel Survey," Economics Letters, Elsevier, vol. 102(3), pages 174-176, March.
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    Cited by:

    1. Yamamura, Eiji & Sabatini, Fabio, 2014. "Superstars in politics: the role of the media in the koizumi regime," MPRA Paper 56178, University Library of Munich, Germany.
    2. Nikitina, N. & Bolgova, V. & Vinopal, M. & Nikiforova, T., 2022. "The influence of external attractiveness on the transfer value of football players," Journal of the New Economic Association, New Economic Association, vol. 54(2), pages 176-187.
    3. Kniffin, Kevin M. & Mihalek, Vince, 2014. "Within-series momentum in hockey: No returns for running up the score," Economics Letters, Elsevier, vol. 122(3), pages 400-402.
    4. Chang, Hung-Hao & Weng, Yungho, 2012. "What is more important for prostitute price? Physical appearance or risky sex behavior?," Economics Letters, Elsevier, vol. 117(2), pages 480-483.
    5. Brad R. Humphreys & Jie Yang, 2021. "Peer enforcement in teams: evidence from high-skill professional workers with repeated interactions," Chapters, in: Ruud H. Koning & Stefan Kesenne (ed.), A Modern Guide to Sports Economics, chapter 20, pages 294-316, Edward Elgar Publishing.
    6. Eiji Yamamura & Fabio Sabatini, 2014. "Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi," Papers 1407.1726, arXiv.org.
    7. Chan, Ho Fai & Ulrich, Fabian & Altman, Hannah & Schmidt, Sascha L. & Schreyer, Dominik & Torgler, Benno, 2022. "Beyond performance? The importance of subjective and objective physical appearance in award nominations and receptions in football," Journal of Economic Behavior & Organization, Elsevier, vol. 204(C), pages 271-289.
    8. Dietl, Helmut & Özdemir, Anil & Rendall, Andrew, 2020. "The role of facial attractiveness in tennis TV-viewership," Sport Management Review, Elsevier, vol. 23(3), pages 521-535.
    9. Hamermesh, Daniel S. & Leigh, Andrew K., 2022. "“Beauty too rich for use”: Billionaires’ assets and attractiveness," Labour Economics, Elsevier, vol. 76(C).
    10. Eiji Yamamura & Ryohei Hayashi & Yoshiro Tsutsui & Fumio Ohtake, 2022. "Racers’ attractive looks, popularity, and performance: how do speedboat racers react to fans’ expectations?," The Japanese Economic Review, Springer, vol. 73(4), pages 597-623, October.
    11. Kseniya Bortnikova, 2020. "Beauty and Productivity: A Meta-Analysis," Working Papers IES 2020/18, Charles University Prague, Faculty of Social Sciences, Institute of Economic Studies, revised Jun 2020.
    12. Guodong Guo & Brad R. Humphreys & Qiangchang Wang & Yang Zhou, 2023. "Attractive or Aggressive? A Face Recognition and Machine Learning Approach for Estimating Returns to Visual Appearance," Journal of Sports Economics, , vol. 24(6), pages 737-758, August.
    13. Deryugina, Tatyana, 2013. "When Are Appearances Deceiving? The Nature of the Beauty Premium," MPRA Paper 53581, University Library of Munich, Germany.
    14. Todd R. Jones & Joseph Price, 2017. "Information And The Beauty Premium In Political Elections," Contemporary Economic Policy, Western Economic Association International, vol. 35(4), pages 677-683, October.
    15. Tatyana Deryugina & Olga Shurchkov, 2015. "Does Beauty Matter In Undergraduate Education?," Economic Inquiry, Western Economic Association International, vol. 53(2), pages 940-961, April.
    16. Helmut Dietl & Anil Özdemir & Andrew Rendall, 2018. "The Role of Physical Attractiveness in Tennis TV-Viewership," Working Papers 376, University of Zurich, Department of Business Administration (IBW).
    17. David J. Berri & Brad R. Humphreys & Robert Simmons, 2013. "Valuing the blind side: pay and performance of offensive linemen in the National Football League," Chapters, in: Plácido Rodríguez & Stefan Késenne & Jaume García (ed.), The Econometrics of Sport, chapter 6, pages 99-114, Edward Elgar Publishing.
    18. Dilmaghani, Maryam, 2020. "Beauty perks: Physical appearance, earnings, and fringe benefits," Economics & Human Biology, Elsevier, vol. 38(C).
    19. Ying Cao & Feng Guan & Zengquan Li & Yong George Yang, 2020. "Analysts’ Beauty and Performance," Management Science, INFORMS, vol. 66(9), pages 4315-4335, September.
    20. Seung Chan Ahn & Young Hoon Lee, 2014. "Beauty And Productivity: The Case Of The Ladies Professional Golf Association," Contemporary Economic Policy, Western Economic Association International, vol. 32(1), pages 155-168, January.
    21. Deryugina, Tatyana & Shurchkov, Olga, 2015. "Now you see it, now you don’t: The vanishing beauty premium," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 331-345.

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