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What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance

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  • Berri, David J.
  • Simmons, Rob
  • Van Gilder, Jennifer
  • O'Neill, Lisle

Abstract

We show that attractiveness, as measured by facial symmetry, leads to greater rewards in professional sports. National Football League quarterbacks who are more attractive are paid greater salaries and this premium persists after controlling for player performance.

Suggested Citation

  • Berri, David J. & Simmons, Rob & Van Gilder, Jennifer & O'Neill, Lisle, 2011. "What does it mean to find the face of the franchise? Physical attractiveness and the evaluation of athletic performance," Economics Letters, Elsevier, vol. 111(3), pages 200-202, June.
    • Handle: RePEc:eee:ecolet:v:111:y:2011:i:3:p:200-202
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