In-Store Media and Channel Management
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Keywordsin-store media; advertising; distribution channel; channel coordination; retailing;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2007-08-08 (All new papers)
- NEP-CUL-2007-08-08 (Cultural Economics)
- NEP-MKT-2007-08-08 (Marketing)
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