Report NEP-MKT-2007-08-08This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- José M. Labeaga & Mercedes Martos-Partal & Nora Lado, 2007. "Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models," Working Papers 2007-21, FEDEA.
- Goossens D.R. & MÃ¼ller R. & Spieksma F.C.R., 2007. "Matrix bids in combinatorial auctions: expressiveness and micro-economic properties," Research Memorandum 016, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Anthony Dukes & Yunchuan Liu, 2007. "In-Store Media and Channel Management," CIE Discussion Papers 2007-06, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
- Ulrich Kaiser, 2007. "Do Media Consumers Really Dislike Advertising? An Empirical Assessment of a Popular Assumption in Economic Theory," CIE Discussion Papers 2007-08, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
- Shishikura, Manabu & Kasuga, Norihiro, 2007. "An Analysis on Market Structure of Broadcast Service – Issues on Optimal Level of Channel Variety –," MPRA Paper 4344, University Library of Munich, Germany.
- Item repec:iim:iimawp:2007-07-11 is not listed on IDEAS anymore
- Item repec:iim:iimawp:2007-07-03 is not listed on IDEAS anymore
- Heng, Stefan & Meyer, Thomas & Stobbe, Antje, 2007. "Implications of Web 2.0 for financial institutions: Be a driver, not a passenger," MPRA Paper 4316, University Library of Munich, Germany, revised 31 Jul 2007.
- Ulrich Kaiser, 2007. "When Pricing Below Marginal Cost Pays Off: Optimal Price Choice in a Media Market with Upfront Pricing," CIE Discussion Papers 2007-05, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
- Hans Gersbach & Armin Schmutzler, 2007. "Does Globalization Create Superstars?," SOI - Working Papers 0706, Socioeconomic Institute - University of Zurich.
- Anderson, Steven & Friedman, Daniel & Milam, Garrett & Singh, Nirvikar, 2007. "Seller strategies on eBay: Does size matter?," MPRA Paper 4324, University Library of Munich, Germany.