Printed from https://ideas.repec.org/n/nep-mkt/2007-08-08.html
Report NEP-MKT-2007-08-08
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- José M. Labeaga & Mercedes Martos-Partal & Nora Lado, 2007, "Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models," Working Papers, FEDEA, number 2007-21, Jun.
- Item repec:dgr:umamet:2007016 is not listed on IDEAS anymore
- Anthony Dukes & Yunchuan Liu, 2007, "In-Store Media and Channel Management," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2007-06, Jun.
- Ulrich Kaiser, 2007, "Do Media Consumers Really Dislike Advertising? An Empirical Assessment of a Popular Assumption in Economic Theory," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2007-08, May.
- Shishikura, Manabu & Kasuga, Norihiro, 2007, "An Analysis on Market Structure of Broadcast Service – Issues on Optimal Level of Channel Variety –," MPRA Paper, University Library of Munich, Germany, number 4344, Aug.
- Item repec:iim:iimawp:2007-07-11 is not listed on IDEAS anymore
- Item repec:iim:iimawp:2007-07-03 is not listed on IDEAS anymore
- Heng, Stefan & Meyer, Thomas & Stobbe, Antje, 2007, "Implications of Web 2.0 for financial institutions: Be a driver, not a passenger," MPRA Paper, University Library of Munich, Germany, number 4316, Jul, revised 31 Jul 2007.
- Ulrich Kaiser, 2007, "When Pricing Below Marginal Cost Pays Off: Optimal Price Choice in a Media Market with Upfront Pricing," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2007-05, Apr.
- Hans Gersbach & Armin Schmutzler, 2007, "Does Globalization Create Superstars?," SOI - Working Papers, Socioeconomic Institute - University of Zurich, number 0706, Apr.
- Anderson, Steven & Friedman, Daniel & Milam, Garrett & Singh, Nirvikar, 2007, "Seller strategies on eBay: Does size matter?," MPRA Paper, University Library of Munich, Germany, number 4324, May.