Who Benefits from Misleading Advertising?
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References listed on IDEAS
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"An Analysis Of Advertising Wars,"
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- Ursino, Giovanni & Piccolo, Salvatore & Tedeschi, Piero, 2012.
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More about this item
KeywordsMisinformation; Advertising Competition; Regulation; Product Differentiation;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-03-28 (All new papers)
- NEP-COM-2012-03-28 (Industrial Competition)
- NEP-IND-2012-03-28 (Industrial Organization)
- NEP-MKT-2012-03-28 (Marketing)
- NEP-REG-2012-03-28 (Regulation)
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