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Report NEP-MKT-2012-03-28
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Keisuke Hattori & Keisaku Higashida, 2012, "Who Benefits from Misleading Advertising?," Discussion Paper Series, School of Economics, Kwansei Gakuin University, number 85, Mar, revised Mar 2012.
- Anderson, Simon & Renault, Régis, 2012, "The advertising mix for a search good," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 8756, Jan.
- Gilbert, Richard J., 2011, "Deal or No Deal? Licensing Negotiations in Standard-Setting Organizations," Competition Policy Center, Working Paper Series, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley, number qt6kv798tf, Dec.
- Armstrong, Mark, 2012, "A more general theory of commodity bundling," MPRA Paper, University Library of Munich, Germany, number 37375, Mar.
- Craig L. Garthwaite, 2012, "You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements," NBER Working Papers, National Bureau of Economic Research, Inc, number 17915, Mar.
- Pier-Andre Bouchard St-Amant, 2012, "Getting The Right Spin: A Theory Of Value Of Social Networks," Working Paper, Economics Department, Queen's University, number 1293, Sep.