IDEAS home Printed from https://ideas.repec.org/p/iza/izadps/dp8310.html
   My bibliography  Save this paper

Using Cognitive Dissonance to Manipulate Social Preferences

Author

Listed:
  • Oxoby, Robert J.

    (University of Calgary)

  • Smith, Alexander

    (U.S. Military Academy, West Point)

Abstract

We explore the role of cognitive dissonance in dictator and public goods games. Specifically, we motivate cognitive dissonance between one's perception of “fair treatment” and self-interested behaviour by having participants answer a question about fairness. Utilizing two manipulations (reminding participants about their answer to the fairness question and publicly reporting aggregate answers to the question), we find that there is greater cognitive dissonance and behavioural change when there is a social component (i.e., reporting of aggregate answers). When a participant's answer to the fairness question is private, there is less dissonance and hence no behavioural change.

Suggested Citation

  • Oxoby, Robert J. & Smith, Alexander, 2014. "Using Cognitive Dissonance to Manipulate Social Preferences," IZA Discussion Papers 8310, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp8310
    as

    Download full text from publisher

    File URL: https://docs.iza.org/dp8310.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. James, Jeffrey & Gutkind, Efraim, 1985. "Attitude change revisited: Cognitive dissonance theory and development policy," World Development, Elsevier, vol. 13(10-11), pages 1139-1149.
    2. Rabin, Matthew, 1994. "Cognitive dissonance and social change," Journal of Economic Behavior & Organization, Elsevier, vol. 23(2), pages 177-194, March.
    3. Falk, Armin & Zimmermann, Florian, 2011. "Preferences for Consistency," IZA Discussion Papers 5840, Institute of Labor Economics (IZA).
    4. Robert J. Oxoby, 2004. "Cognitive dissonance, status and growth of the underclass," Economic Journal, Royal Economic Society, vol. 114(498), pages 727-749, October.
    5. Croson, Rachel & Fatas, Enrique & Neugebauer, Tibor, 2005. "Reciprocity, matching and conditional cooperation in two public goods games," Economics Letters, Elsevier, vol. 87(1), pages 95-101, April.
    6. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    7. James, M.J. & Gutkind, E., 1985. "Attitude change revisited : Cognitive dissonance theory and development policy," Other publications TiSEM 8475dca2-733a-4a95-8334-9, Tilburg University, School of Economics and Management.
    8. Oxoby, Robert J. & McLeish, Kendra N., 2004. "Sequential decision and strategy vector methods in ultimatum bargaining: evidence on the strength of other-regarding behavior," Economics Letters, Elsevier, vol. 84(3), pages 399-405, September.
    9. Dickinson, David L. & Oxoby, Robert J., 2011. "Cognitive dissonance, pessimism, and behavioral spillover effects," Journal of Economic Psychology, Elsevier, vol. 32(3), pages 295-306, June.
    10. Jordi Brandts & Gary Charness, 2011. "The strategy versus the direct-response method: a first survey of experimental comparisons," Experimental Economics, Springer;Economic Science Association, vol. 14(3), pages 375-398, September.
    11. Charness, Gary & Dufwenberg, Martin, 2003. "Promises & Partnership," Research Papers in Economics 2003:3, Stockholm University, Department of Economics.
    12. Roland Bénabou & Jean Tirole, 2011. "Identity, Morals, and Taboos: Beliefs as Assets," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 126(2), pages 805-855.
    13. Akerlof, George A & Dickens, William T, 1982. "The Economic Consequences of Cognitive Dissonance," American Economic Review, American Economic Association, vol. 72(3), pages 307-319, June.
    14. Gary Charness & Martin Dufwenberg, 2006. "Promises and Partnership," Econometrica, Econometric Society, vol. 74(6), pages 1579-1601, November.
    15. James Konow, 2000. "Fair Shares: Accountability and Cognitive Dissonance in Allocation Decisions," American Economic Review, American Economic Association, vol. 90(4), pages 1072-1091, September.
    16. Prendergast, Canice & Stole, Lars, 1996. "Impetuous Youngsters and Jaded Old-Timers: Acquiring a Reputation for Learning," Journal of Political Economy, University of Chicago Press, vol. 104(6), pages 1105-1134, December.
    17. Oxoby, Robert J., 2003. "Attitudes and allocations: status, cognitive dissonance, and the manipulation of attitudes," Journal of Economic Behavior & Organization, Elsevier, vol. 52(3), pages 365-385, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dengler-Roscher, Kathrin & Montinari, Natalia & Panganiban, Marian & Ploner, Matteo & Werner, Benedikt, 2018. "On the malleability of fairness ideals: Spillover effects in partial and impartial allocation tasks," Journal of Economic Psychology, Elsevier, vol. 65(C), pages 60-74.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mitesh Kataria & Tobias Regner, 2015. "Honestly, why are you donating money to charity? An experimental study about self-awareness in status-seeking behavior," Theory and Decision, Springer, vol. 79(3), pages 493-515, November.
    2. Ahrens, Steffen & Bosch-Rosa, Ciril, 2023. "Motivated beliefs, social preferences, and limited liability in financial decision-Making," Journal of Banking & Finance, Elsevier, vol. 154(C).
    3. Mark Bowden, 2015. "A model of information flows and confirmatory bias in financial markets," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 38(2), pages 197-215, October.
    4. Dimant, Eugen, 2015. "On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity," MPRA Paper 68732, University Library of Munich, Germany.
    5. Romain Espinosa & Jan Stoop, 2021. "Do people really want to be informed? Ex-ante evaluations of information-campaign effectiveness," Experimental Economics, Springer;Economic Science Association, vol. 24(4), pages 1131-1155, December.
    6. Ging-Jehli, Nadja R. & Schneider, Florian H. & Weber, Roberto A., 2020. "On self-serving strategic beliefs," Games and Economic Behavior, Elsevier, vol. 122(C), pages 341-353.
    7. Zachary Grossman, 2014. "Strategic Ignorance and the Robustness of Social Preferences," Management Science, INFORMS, vol. 60(11), pages 2659-2665, November.
    8. Xiao, Erte & Houser, Daniel, 2009. "Avoiding the sharp tongue: Anticipated written messages promote fair economic exchange," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 393-404, June.
    9. Hillenbrand, Adrian & Verrina, Eugenio, 2022. "The asymmetric effect of narratives on prosocial behavior," Games and Economic Behavior, Elsevier, vol. 135(C), pages 241-270.
    10. Smith, John, 2009. "Cognitive dissonance and the overtaking anomaly: Psychology in the principal-agent relationship," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(4), pages 684-690, August.
    11. Akerlof, Robert, 2017. "Value Formation: The Role of Esteem," Games and Economic Behavior, Elsevier, vol. 102(C), pages 1-19.
    12. Houser, Daniel & Xiao, Erte & McCabe, Kevin & Smith, Vernon, 2008. "When punishment fails: Research on sanctions, intentions and non-cooperation," Games and Economic Behavior, Elsevier, vol. 62(2), pages 509-532, March.
    13. Armin Falk & Florian Zimmermann, 2017. "Consistency as a Signal of Skills," Management Science, INFORMS, vol. 63(7), pages 2197-2210, July.
    14. Ellingsen, Tore & Mohlin, Erik, 2019. "Decency," Working Papers 2019:3, Lund University, Department of Economics.
    15. Matthew G. Nagler, 2023. "Thoughts matter: a theory of motivated preference," Theory and Decision, Springer, vol. 94(2), pages 211-247, February.
    16. Zultan, Ro’i, 2012. "Strategic and social pre-play communication in the ultimatum game," Journal of Economic Psychology, Elsevier, vol. 33(3), pages 425-434.
    17. Spiekermann, Kai & Weiss, Arne, 2016. "Objective and subjective compliance: A norm-based explanation of ‘moral wiggle room’," Games and Economic Behavior, Elsevier, vol. 96(C), pages 170-183.
    18. Zhuoqiong (Charlie) Chen & Tobias Gesche, 2016. "Persistent bias in advice-giving," ECON - Working Papers 228, Department of Economics - University of Zurich, revised Oct 2017.
    19. Ahrens, Steffen & Bosch-Rosa, Ciril, 2022. "Motivated beliefs, social preferences, and limited liability in financial decision-making," Discussion Papers 2022/8, Free University Berlin, School of Business & Economics.
    20. Pascal Langenbach, 2014. "The values of ex-ante and ex-post communication in dictator games," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2014_07, Max Planck Institute for Research on Collective Goods, revised Apr 2016.

    More about this item

    Keywords

    cognitive dissonance; experiments; social preferences;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iza:izadps:dp8310. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Holger Hinte (email available below). General contact details of provider: https://edirc.repec.org/data/izaaade.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.