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Can Reminders Promote Regular Pro-Environmental Behavior? Experimental Evidence from Peru

Author

Listed:
  • Fuhrmann-Riebel, Hanna

    (University of East Anglia)

  • D'Exelle, Ben

    (University of East Anglia)

  • López Vargas, Kristian

    (University of California, Santa Cruz)

  • Tonke, Sebastian

    (Max Planck Institute for Research on Collective Goods)

  • Verschoor, Arjan

    (University of East Anglia)

Abstract

Tackling environmental pollution requires a permanent change in regular, repeated behavior of households. Bringing about change in such behavior may require interventions that are not limited to a single point in time, yet little evidence exists on how frequently we need to target households to initiate behavioral change and to form new habits in regular pro-environmental behavior. To fill this gap, we investigate the impact of mobile text reminders on households' recycling behavior in urban Peru, by randomly varying the frequency of reminders over a nine-week treatment period. We find that reminders increase both the likelihood that households start to recycle, and the frequency of recycling among households that already recycled before the intervention. The effects are stronger if reminders are repeated over a longer period. Our findings suggest that low-cost mobile text reminders can support repeated pro-environmental behavior, and that some repetition may be needed to maximize their effectiveness.

Suggested Citation

  • Fuhrmann-Riebel, Hanna & D'Exelle, Ben & López Vargas, Kristian & Tonke, Sebastian & Verschoor, Arjan, 2024. "Can Reminders Promote Regular Pro-Environmental Behavior? Experimental Evidence from Peru," IZA Discussion Papers 17013, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp17013
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    More about this item

    Keywords

    recycling; habit formation; limited attention; reminders; Peru;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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