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Aligning manufacturing strategy content with heterogeneous requirements


  • Patricia Deflorin

    (Institute for Strategy and Business Economics, University of Zurich)

  • Maike Scherrer-Rathje

    (Institute for Technology Management, University of St. Gallen)


This article expands the existing body of knowledge of manufacturing strategy research as it highlights the influence of context factors on manufacturing strategy content. A sound theoretical foundation is given for the proposition that context factors not only influence competitive priorities but as well the second dimension, the action programs. Whereas various studies showed that companies are in need to compete on multiple competitive priorities simultaneously, research is needed in order to understand how these requirements can be successfully implemented. We find that while the competition on multiple competitive priorities can lead to trade-offs, concerted actions help to minimize the negative effects and can lead to a strong market position. However, the concerted actions have to be aligned to context factors as this influence the success of the action program. Therefore, context factors not only influence the requirement to compete on multiple competitive priorities but define as well which actions are needed in order to gain a strong market position.

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  • Patricia Deflorin & Maike Scherrer-Rathje, 2009. "Aligning manufacturing strategy content with heterogeneous requirements," Working Papers 0110, University of Zurich, Institute for Strategy and Business Economics (ISU).
  • Handle: RePEc:iso:wpaper:0110

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    Manufacturing Strategy; Practices; Context;
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