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Implementing Global Strategy: Characteristics of Global Subsidiary Mandates

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  • Kendall Roth

    (The University of South Carolina)

  • Allen J Morrison

    (Thunderbird-AGSIM)

Abstract

Implementing a global strategy requires coordinating subsidiary activities across country locations. The assumption often made is that such coordination must be managed at headquarters. However, an alternate approach is decentralized-centralized responsibilities in which different subsidiaries within the multinational are given worldwide mandates to manage specific products or products lines. This study identifies subsidiary characteristics that are associated with receiving a global mandate by examining foreign subsidiaries located in France, Germany, Japan, U.K., U.S., and Canada.© 1992 JIBS. Journal of International Business Studies (1992) 23, 715–735

Suggested Citation

  • Kendall Roth & Allen J Morrison, 1992. "Implementing Global Strategy: Characteristics of Global Subsidiary Mandates," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(4), pages 715-735, December.
  • Handle: RePEc:pal:jintbs:v:23:y:1992:i:4:p:715-735
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