Implementing Global Strategy: Characteristics of Global Subsidiary Mandates
Implementing a global strategy requires coordinating subsidiary activities across country locations. The assumption often made is that such coordination must be managed at headquarters. However, an alternate approach is decentralized-centralized responsibilities in which different subsidiaries within the multinational are given worldwide mandates to manage specific products or products lines. This study identifies subsidiary characteristics that are associated with receiving a global mandate by examining foreign subsidiaries located in France, Germany, Japan, U.K., U.S., and Canada.© 1992 JIBS. Journal of International Business Studies (1992) 23, 715–735
Volume (Year): 23 (1992)
Issue (Month): 4 (December)
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