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Bridging ideas with markets. The impact of training, marketing and design on innovation

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Abstract

This Policy Brief presents recent results on the impact of training, marketing and design expenditures on European firms' innovative performance. The new evidence drawn from recent JRC research suggests that these expenditures, in combination with R&D, are crucial drivers of innovation. Drawing on these results, policy implications for the European Research and Innovation Agenda are discussed and additional research questions identified.

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  • Daria Ciriaci & Fernando Hervas Soriano, 2012. "Bridging ideas with markets. The impact of training, marketing and design on innovation," JRC Working Papers JRC75493, Joint Research Centre (Seville site).
  • Handle: RePEc:ipt:iptwpa:jrc75493
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    File URL: http://publications.jrc.ec.europa.eu/repository/handle/JRC75493
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    1. Carol Corrado & Charles Hulten & Daniel Sichel, 2005. "Measuring Capital and Technology: An Expanded Framework," NBER Chapters,in: Measuring Capital in the New Economy, pages 11-46 National Bureau of Economic Research, Inc.
    2. Abraham Garcia, 2011. "The relevance of marketing in the success of innovations," JRC Working Papers on Corporate R&D and Innovation 2011-09, Joint Research Centre (Seville site).
    3. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
    4. Daria Ciriaci, 2011. "Design and European firms’ innovative performance: A less costly innovation activity for European SMEs?," JRC Working Papers on Corporate R&D and Innovation 2011-08, Joint Research Centre (Seville site).
    5. Daria Ciriaci, 2011. "Intangible resources: the relevance of training for European firms’ innovative performance," JRC Working Papers on Corporate R&D and Innovation 2011-06, Joint Research Centre (Seville site).
    6. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
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    Cited by:

    1. Maria del Sorbo & Fernando Hervás Soriano, 2013. "Mind the Science and Technology Skills Gap," JRC Working Papers JRC83766, Joint Research Centre (Seville site).
    2. Diego d'Andria & Dimitrios Pontikakis & Agnieszka Skonieczna, 2017. "Towards a European R&D Incentive? An assessment of R&D Provisions under a Common Corporate Tax Base," JRC Working Papers on Taxation & Structural Reforms 2017-03, Joint Research Centre (Seville site).
    3. Alexander Ebner & Fabian Bocek, 2015. "Best Practices as to How to Support Investment in Intangible Assets," WWWforEurope Working Papers series 101, WWWforEurope.
    4. Sachverständigenrat zur Begutachtung der Gesamtwirtschaftlichen Entwicklung (ed.), 2014. "Mehr Vertrauen in Marktprozesse. Jahresgutachten 2014/15," Annual Economic Reports / Jahresgutachten, German Council of Economic Experts / Sachverständigenrat zur Begutachtung der gesamtwirtschaftlichen Entwicklung, volume 127, number 201415, April.

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    Keywords

    Industrial Economics; Corporate R&D and innovation; productivity; business trends; technological innovation; intangible assets; competitiveness; growth and employment; company growth; Europe 2020 strategy.;

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