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Bridging ideas with markets. The impact of training, marketing and design on innovation

This Policy Brief presents recent results on the impact of training, marketing and design expenditures on European firms' innovative performance. The new evidence drawn from recent JRC research suggests that these expenditures, in combination with R&D, are crucial drivers of innovation. Drawing on these results, policy implications for the European Research and Innovation Agenda are discussed and additional research questions identified.

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File URL: http://publications.jrc.ec.europa.eu/repository/handle/JRC75493
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Paper provided by Institute for Prospective and Technological Studies, Joint Research Centre in its series JRC-IPTS Working Papers with number JRC75493.

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Length: 9 pages
Date of creation: Oct 2012
Date of revision:
Handle: RePEc:ipt:iptwpa:jrc75493
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Web page: https://ec.europa.eu/jrc/en/institutes/ipts
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References listed on IDEAS
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  1. Abraham Garcia, 2011. "The relevance of marketing in the success of innovations," JRC-IPTS Working Papers on Corporate R&D and Innovation 2011-09, Institute of Prospective Technological Studies, Joint Research Centre.
  2. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
  3. Daria Ciriaci, 2011. "Design and European firms’ innovative performance: A less costly innovation activity for European SMEs?," JRC-IPTS Working Papers on Corporate R&D and Innovation 2011-08, Institute of Prospective Technological Studies, Joint Research Centre.
  4. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
  5. Daria Ciriaci, 2011. "Intangible resources: the relevance of training for European firms’ innovative performance," JRC-IPTS Working Papers on Corporate R&D and Innovation 2011-06, Institute of Prospective Technological Studies, Joint Research Centre.
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