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Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors

Listed author(s):
  • Yamauchi, Yuki
  • Endo, Takahiro

In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.

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Paper provided by Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University in its series Working Paper Series with number 115.

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Length: [32] p.
Date of creation: Jun 2010
Handle: RePEc:hit:hjbswp:115
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