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Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors


  • Yamauchi, Yuki
  • Endo, Takahiro


In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.

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  • Yamauchi, Yuki & Endo, Takahiro, 2010. "Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors," Working Paper Series 115, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
  • Handle: RePEc:hit:hjbswp:115

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