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Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors


  • Yamauchi, Yuki
  • Endo, Takahiro


In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of clothing known as meisen. In the historical case study, multiple actors played distinctive and essential roles, which, as a whole, led to the creation of a new practice.

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  • Yamauchi, Yuki & Endo, Takahiro, 2010. "Happen To Be Fashionable? : New Practice Creation Through The Sequence Of Multiple Actors," Working Paper Series 115, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
  • Handle: RePEc:hit:hjbswp:115

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    References listed on IDEAS

    1. Yavas, Abdullah, 1994. "Middlemen in Bilateral Search Markets," Journal of Labor Economics, University of Chicago Press, vol. 12(3), pages 406-429, July.
    2. Yavas, Abdullah, 1992. "Marketmakers versus matchmakers," Journal of Financial Intermediation, Elsevier, vol. 2(1), pages 33-58, March.
    3. Garella, Paolo G, 1989. "Adverse Selection and the Middleman," Economica, London School of Economics and Political Science, vol. 56(223), pages 395-400, August.
    4. Servaes, Henri & Zenner, Marc, 1996. "The Role of Investment Banks in Acquisitions," Review of Financial Studies, Society for Financial Studies, vol. 9(3), pages 787-815.
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