IDEAS home Printed from
   My bibliography  Save this paper

Mobile Banking Adoption in Russia: What Incentives Matter?


  • Veronika Belousova

    () (National Research University Higher School of Economics)

  • Nikolay Chichkanov

    () (National Research University Higher School of Economics)


Mobile banking has followed the appearance of high tech mobile devices. However, rates of payments made through mobile banking apps are still much lower than through other channels. This paper observes the main incentives to use mobile banking in Russia by users of smartphones and tablets. The empirical model modifies authors’ previous one [Belousova & Chichkanov, 2015] to find the relationship between the intention to use mobile banking and new factors, such as the perceived financial costs and social influence and the indirect influences of self-efficacy and compatibility with lifestyle. Following the baseline study, Partial Least Squares Structural Equation Modelling (PLS-SEM) is used to check the existence of such relations. The paper finds that the most powerful chain of incentives is “self-efficacy”-“perceived efforts”-“perceived usefulness”-“intention to use”. The influence of perceived financial costs are also meaningful. However, the perceived risks, compatibility with lifestyle and social influence do not have any significant relationship with the intention to use mobile banking. The lack of generalizability may be driven by the chosen focus groups. In addition, the distinction between the dependent variable “intention to use” and real usage might also be considered as a limitation of the study. However, these results can be used by financial institutions that develop a strategy for improving mobile banking services

Suggested Citation

  • Veronika Belousova & Nikolay Chichkanov, 2015. "Mobile Banking Adoption in Russia: What Incentives Matter?," HSE Working papers WP BRP 48/STI/2015, National Research University Higher School of Economics.
  • Handle: RePEc:hig:wpaper:48sti2015

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Tatiana Mosteanu & Meral Ibraim, 2007. "Structural Instruments – the New Challenge for Romania. Investment Fields and the Beneficiaries for the Operational Programs 2007-2013," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(5(510)), pages 35-40, May.
    2. José Abad & Axel Löffler & Gunther Schnabl & Holger Zemanek, 2013. "Fiscal divergence, current account divergence and TARGET2 imbalances in the EMU," Intereconomics: Review of European Economic Policy, Springer;German National Library of Economics;Centre for European Policy Studies (CEPS), vol. 48(1), pages 51-58, January.
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    4. Taupo, Tauisi, 2017. "Sustainable financing for climate and disaster resilience in Atoll Islands: Evidence from Tuvalu and Kiribati," Working Paper Series 6633, Victoria University of Wellington, School of Economics and Finance.
    5. Véronique Pauwels-Delassus & Aurélie Leclercq Vandelannoitte & Raluca Mogos Descotes, 2014. "La résistance au changement de nom de marque : ses antécédents et ses conséquences sur le capital de marque," Post-Print hal-01369853, HAL.
    6. Jabbar, Mohammad A. & Reynolds, L & Larbi, A & Smith, J W, 1997. "Nutritional And Economic Benefits Of Leucaena And Gliricidia As Feed Supplements For Small Ruminants In Humid West Africa," Research Reports 183009, International Livestock Research Institute.
    7. repec:eee:ijrema:v:26:y:2009:i:4:p:332-344 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    More about this item


    remote banking services; innovations; mobile banking; PLS-SEM; acceptance of technology; user adoption and behavioural intention; perceived usefulness.;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hig:wpaper:48sti2015. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamil Abdulaev) or (Shamil Abdulaev). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.