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Location and Co-location in Retail - A Probabilistic Approach Using Geo-coded Data for Swedish Metropolitan Retail Markets

Author

Listed:
  • Öner, Özge

    () (The Swedish Research Institute of Trade (HUI))

  • Larsson, Johan P.

    (Jönköping International Business School)

Abstract

This paper offers a unique empirical approach to detect co-location patterns in the retail sector. We analyse the co-location of retail service establishments in Sweden by using geo-coded data. We pinpoint each establishment in Sweden down to a 250 by 250 metre square. Our analysis captures a general pattern for the co-location of different types of retailing activities, also taking into account several spatial attributes of location. We study the three major retail markets in Sweden (Stockholm, Malmö, and Gothenburg). We position the paper within a framework in which the presence of an economic activity in space is explained by the spatial attributes of the place as well as the nature of the economic activity. Our empirical design follows a probabilistic approach, whereby the probability of finding a particular type of retailing activity in a square is explained by the presence of similar and different kinds of retailing activities in the respective square, as well as by the characteristics of their location. We select three major and distinct types of retailing stores: clothing, household appliances, and specialized stores. Our findings are well in line with the propositions of bid rent theory and central place theory for retail markets. We further document negative location tendencies between shops that sell frequently purchased products and shops that sell durables. Moreover, our results highlight the importance of demand in the close surroundings, which is particularly strong for small-scale establishments.

Suggested Citation

  • Öner, Özge & Larsson, Johan P., 2013. "Location and Co-location in Retail - A Probabilistic Approach Using Geo-coded Data for Swedish Metropolitan Retail Markets," HUI Working Papers 80, HUI Research.
  • Handle: RePEc:hhs:huiwps:0080
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    References listed on IDEAS

    as
    1. Edward L. Glaeser, Jed Kolko, and Albert Saiz, 2001. "Consumer city," Journal of Economic Geography, Oxford University Press, vol. 1(1), pages 27-50, January.
    2. Richard Florida & Charlotta Mellander & Kevin Stolarick, 2008. "Inside the black box of regional development: human capital, the creative class and tolerance," Journal of Economic Geography, Oxford University Press, vol. 8(5), pages 615-649, September.
    3. Andersson, Martin & Klaesson, Johan, 2006. "Regional Interaction & Economic Diversity - exploring the role of geographically overlapping markets for a municipality’s diversity in retail and durables," Working Paper Series in Economics and Institutions of Innovation 49, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    4. Börje Johansson & Johan Klaesson & Michael Olsson, 2003. "Commuters’ non-linear response to time distances," Journal of Geographical Systems, Springer, vol. 5(3), pages 315-329, November.
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    Citations

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    Cited by:

    1. Özge Öner, 2017. "Retail city: the relationship between place attractiveness and accessibility to shops," Spatial Economic Analysis, Taylor & Francis Journals, vol. 12(1), pages 72-91, January.
    2. Özge Öner, 2013. "Retail Sector Productivity," ERSA conference papers ersa13p1102, European Regional Science Association.
    3. Johan Klaesson & Özge Öner, 2014. "Market Reach for Retail Services," The Review of Regional Studies, Southern Regional Science Association, vol. 44(2), pages 153-176, Summer.
    4. Öner, Özge, 2013. "RETURNS TO LOCATION IN RETAIL: Investigating the relevance of market size and regional hierarchy," Working Paper Series in Economics and Institutions of Innovation 336, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    5. Öner, Özge, 2014. "Retail Productivity: Investigating the Influence of Market Size and Regional Hierarchy," Working Paper Series 1047, Research Institute of Industrial Economics.
    6. Öner, Özge, 2013. "RETAIL CITY: Does accessibility to shops explain place attractiveness?," Working Paper Series in Economics and Institutions of Innovation 335, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    7. Ke Ding & Toshitaka Gokan & Xiwei Zhu, 2017. "Small business and the self-organization of a marketplace," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 58(1), pages 1-19, January.

    More about this item

    Keywords

    co-location; patterns; geo-coded data; retail market; probabilistic approach;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General

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