Public and Private Activity in Commercial TV Broadcasting
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- Germa Bel & Laia Domenech, 2009. "What Influences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market," Journal of Media Economics, Taylor & Francis Journals, vol. 22(3), pages 164-183.
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More about this item
Keywords
TV broadcasting; imperfect competition; Ramsey pricing; welfare comparison;All these keywords.
JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2006-09-23 (Industrial Competition)
- NEP-CUL-2006-09-23 (Cultural Economics)
- NEP-IND-2006-09-23 (Industrial Organization)
- NEP-MIC-2006-09-23 (Microeconomics)
- NEP-MKT-2006-09-23 (Marketing)
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