Visual persuasion with physically attractive models in ads: An examination of how the ad model influences product evaluations
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References listed on IDEAS
- Williams, Patti & Aaker, Jennifer L, 2002. " Can Mixed Emotions Peacefully Coexist?," Journal of Consumer Research, Oxford University Press, vol. 28(4), pages 636-649, March.
- N/A, 1991. "Appraisal," National Institute Economic Review, National Institute of Economic and Social Research, vol. 138(1), pages 3-5, November.
- Holbrook, Morris B & Batra, Rajeev, 1987. " Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 404-420, December.
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KeywordsAttitude toward the ad model; attitude toward the product; physical attractiveness; emotions; appraisals;
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