The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self-report methods
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- Anna Borawska & Tomasz Oleksy & Dominika Maison, 2020. "Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-20, May.
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More about this item
KeywordsElectromyography; Face; Electrophysiology; Fear; Smoking habits; Behavior; Emotions; Public and occupational health;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-CBE-2019-03-11 (Cognitive & Behavioural Economics)
- NEP-EXP-2019-03-11 (Experimental Economics)
- NEP-HEA-2019-03-11 (Health Economics)
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