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Au-delà de la productivité : les multiples mondes de la performance dans le commerce

Author

Listed:
  • Camal Gallouj

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Faïz Gallouj

    (CLERSÉ - Centre Lillois d’Études et de Recherches Sociologiques et Économiques - UMR 8019 - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Marie-Hélène Vigliano

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Abstract

La question de la performance est une question récurrente dans les travaux sur le commerce et la distribution. Elle a cependant souvent été réduite (tant dans les travaux de recherche que dans les pratiques managériales) à la construction et à l'usage de ratios de productivité (selon une logique industrialiste). Nous montrons que cette manière de faire est trop restrictive et de moins en moins adaptée à un secteur commercial qui s'est fortement complexifié et dématérialisé. Nous dessinons ensuite les contours d'une approche multicritères d'évaluation de l'output commercial et nous proposons une grille de lecture des performances qui pourrait servir de base à la négociation entre acteurs.

Suggested Citation

  • Camal Gallouj & Faïz Gallouj & Marie-Hélène Vigliano, 2012. "Au-delà de la productivité : les multiples mondes de la performance dans le commerce," Post-Print halshs-01114088, HAL.
    • Handle: RePEc:hal:journl:halshs-01114088
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01114088
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    References listed on IDEAS

    as
    1. Marc Filser & Véronique Des Garets & Gilles Paché, 2012. "La distribution. Organisation et stratégie," Post-Print hal-00664498, HAL.
    2. Faridah Djellal & Faïz Gallouj, 2008. "Measuring and Improving Productivity in Services," Books, Edward Elgar Publishing, number 12734.
    3. David Walters & Dominic Laffy, 1996. "Managing Retail Productivity and Profitability," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-24621-2, September.
    4. Dubelaar, Chris & Bhargava, Mukesh & Ferrarin, David, 2002. "Measuring retail productivity: what really matters?," Journal of Business Research, Elsevier, vol. 55(5), pages 417-426, May.
    5. Faridah Djellal & Faïz Gallouj, 2008. "Measuring and Improving Productivity in Services: Issues, Strategies and Challenges," Post-Print hal-01111758, HAL.
    Full references (including those not matched with items on IDEAS)

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