Résoudre ou atténuer le problème en cas de crise ?
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References listed on IDEAS
- Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. " Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, Oxford University Press, vol. 28(3), pages 399-417, December.
- Andrew John & Jill Klein, 2003. "The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice," Management Science, INFORMS, vol. 49(9), pages 1196-1209, September.
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Keywordscrisis communication; responsibility; deny; bolstering; communication de crise; responsabilité; déni; renforcement; boycott;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-06-13 (All new papers)
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