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Un cadre d'analyse du processus de vieillissement et de son influence sur le comportement d'achat du consommateur âgé

Listed author(s):
  • Denis Guiot


    (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

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    Cet article met en évidence un champ d'investigation peu abordé en marketing : l'influence du processus de vieillissement sur le comportement d'achat du consommateur de plus de 60 ans.Étudié le plus souvent de façon indirecte par le biais des variables d'âge chronologique et de retraite, le courant de la psychologie du développement se révèle également utile pour comprendre la manière dont les déficits et les gains liés au temps sont perçus.À partir du rapprochement de ces deux approches, objective et subjective, cet article propose un cadre d'analyse intégrateur qui permet de mettre à jour les effets du processus de vieillissement sur la consommation des personnes âgées.

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    Paper provided by HAL in its series Post-Print with number halshs-00167778.

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    Date of creation: 13 Mar 2006
    Publication status: Published in Recherche et Applications en Marketing (French Edition), SAGE Publications, 2006, 21 (1), pp.57-79
    Handle: RePEc:hal:journl:halshs-00167778
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    1. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 139-168, September.
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