IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05460935.html

Institutional distance and foreign firms’ live streaming use in the host market

Author

Listed:
  • J. Jason Lu Jin A
  • X. Xiaopeng Lai
  • M. Dong Meitong
  • L. Wang

    (Audencia Business School)

  • Y. Yaqin Zheng

Abstract

While online transactions through live streaming are rising rapidly for international exchanges, we understand little about why foreign firms vary in their use of live streaming on the digital platform when operating in host markets. Drawing on institutional theory, our study investigates how institutional distance affects foreign firms' live streaming use as a digital operation strategy in the host market. Using a unique longitudinal dataset consisting of 3,158 product-month observations from a Chinese digital platform, our findings reveal that while legal distance has a positive effect on live streaming use, digital distance has a negative impact. Moreover, firm age and platform experience significantly moderate the roles of institutional distance. These findings provide novel insights into platform-based operation strategies in international markets.

Suggested Citation

  • J. Jason Lu Jin A & X. Xiaopeng Lai & M. Dong Meitong & L. Wang & Y. Yaqin Zheng, 2026. "Institutional distance and foreign firms’ live streaming use in the host market," Post-Print hal-05460935, HAL.
    • Handle: RePEc:hal:journl:hal-05460935
    DOI: 10.1016/j.jwb.2025.101696
    Note: View the original document on HAL open archive server: https://hal.science/hal-05460935v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05460935v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.jwb.2025.101696?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05460935. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.