Emotional groundedness: Impact on consumers' relationship to food brands
[Enracinement émotionnel : Impact sur la relation des consommateurs aux marques alimentaires]
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References listed on IDEAS
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More about this item
Keywords
Food consumption; emotional groundedness; food brand; anchors; authenticity; enracinement émotionnel; authenticité; nostalgie; Consommation alimentaire;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2025-02-10 (Agricultural Economics)
- NEP-MKT-2025-02-10 (Marketing)
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