Report NEP-MKT-2025-02-10

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Florence Euzéby & Juliette Passebois Ducros & Sarah Machat, 2024. "Exploring the Impact of Book Influencers on Reading Intentions in the Scroll Era," Post-Print hal-04886682, HAL.
• Adesina, Toheeb, 2025. "AI Agents in the Advertising Industry," MPRA Paper 123413, University Library of Munich, Germany.
• Katiaj, Pavlina & Farmakis, Timoleon & koukopoulos, Anastasios & Lounis, Starvros, 2024. "Storytelling in TikTok: A Path to Engagement," MPRA Paper 123280, University Library of Munich, Germany.
• Morgane Noirot & Aurélie Kessous, 2025. "Emotional groundedness: Impact on consumers' relationship to food brands [Enracinement émotionnel : Impact sur la relation des consommateurs aux marques alimentaires]," Post-Print hal-04888516, HAL.