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Report NEP-MKT-2025-02-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Florence Euzéby & Juliette Passebois Ducros & Sarah Machat, 2024, "Exploring the Impact of Book Influencers on Reading Intentions in the Scroll Era," Post-Print, HAL, number hal-04886682, Oct.
- Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
- Katiaj, Pavlina & Farmakis, Timoleon & Koukopoulos, Anastasios & Lounis, Starvros, 2024, "Storytelling in TikTok: A Path to Engagement," MPRA Paper, University Library of Munich, Germany, number 123280.
- Morgane Noirot & Aurélie Kessous, 2025, "Emotional groundedness: Impact on consumers' relationship to food brands
[Enracinement émotionnel : Impact sur la relation des consommateurs aux marques alimentaires]," Post-Print, HAL, number hal-04888516, Jan.