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The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends

Author

Listed:
  • Guy Parmentier

    (UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes, Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes)

  • Séverine Le Loarne-Lemaire

    (EESC-GEM - Grenoble Ecole de Management)

Abstract

What criteria are used to judge a creative idea? We attempt to answer this question by analyzing 57 idea pitches from two start-up weekends. Following the scientific and managerial literature, we identify four conditions intrinsically linked to the idea and three conditions linked to the presenter that could influence the evaluation of an idea. A comparative case analysis in Fuzzy Set mode highlights three configurations of sufficient conditions for the positive evaluation of a pitch. In addition, a good enunciation of the pitch is found to be a necessary condition. This research therefore shows that the intrinsic qualities of an idea are not sufficient for it to be favorably evaluated; it must also be well presented. Conversely, good presentation is not enough; the idea must have intrinsic qualities to be favorably evaluated. In addition, the physical appearance of the pitcher can be an asset in the specific context of start-up weekends.

Suggested Citation

  • Guy Parmentier & Séverine Le Loarne-Lemaire, 2021. "The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends," Post-Print hal-04809684, HAL.
    • Handle: RePEc:hal:journl:hal-04809684
    DOI: 10.3917/jie.pr1.0082
    Note: View the original document on HAL open archive server: https://hal.science/hal-04809684v1
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    References listed on IDEAS

    as
    1. Guy Parmentier & Séverine Leloarne-Lemaire & Mustapha Belkhouja, 2017. "Female Creativity in Organizations: What is the Impact of Team Composition in Terms of Gender during Ideation Processes? [La creatividad de las mujeres en las organizaciones: ¿Cuál es el impacto de la composición de género del equipo durante el pr," Grenoble Ecole de Management (Post-Print) hal-01700895, HAL.
    2. Sophia Belghiti-Mahut & Viviane de Beaufort & Anne-Laurence Lafont & Ouidad Yousfi, 2018. "Éditorial. Innovation, entrepreneuriat et genre : nouvelles perspectives," Innovations, De Boeck Université, vol. 0(3), pages 5-10.
    3. repec:hal:journl:hal-02312189 is not listed on IDEAS
    4. Guy Parmentier & Séverine Le Loarne-Lemaire, 2018. "La créativité sous influence du genre : comment le genre de l’individu influe sur la créativité de groupe dans les organisations," Post-Print hal-01960709, HAL.
    5. Guy Parmentier & Séverine Le Loarne-Lemaire, 2018. "La créativité sous influence du genre : comment le genre de l’individu influe sur la créativité de groupe dans les organisations," Innovations, De Boeck Université, vol. 0(3), pages 39-58.
    6. Jean S. Clarke & Joep P. Cornelissen & Mark Healey, 2019. "Actions Speak Louder than Words : How Figurative Language and Gesturing in Entrepreneurial Pitches Influences Investment Judgments," Post-Print hal-02276704, HAL.
    7. Alexandre Sukhov & Antti Sihvonen & Lars E. Olsson & Peter R. Magnusson, 2018. "That Makes Sense To Me: Openness To Change And Sensemaking In Idea Screening," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(08), pages 1-15, December.
    8. Guy Parmentier & Séverine Leloarne-Lemaire & Mustapha Belkhouja, 2017. "Female Creativity in Organizations: What is the Impact of Team Composition in Terms of Gender during Ideation Processes? [La creatividad de las mujeres en las organizaciones: ¿Cuál es el impacto de la composición de género del equipo durante el pr," Post-Print hal-01700895, HAL.
    9. François-Xavier de Vaujany & Amélie Bohas & Olivier Irrmann, 2019. "Vers une éducation ouverte : Faire, réflexivité et culture pour une éducation-recherche," Working Papers hal-02148965, HAL.
    10. Maw‐der Foo, 2010. "Member Experience, Use of External Assistance and Evaluation of Business Ideas," Journal of Small Business Management, Taylor & Francis Journals, vol. 48(1), pages 32-43, January.
    11. Valaei, Naser & Rezaei, Sajad & Ismail, Wan Khairuzzaman Wan, 2017. "Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling," Journal of Business Research, Elsevier, vol. 70(C), pages 224-233.
    12. Guy Parmentier & Séverine Le Loarne-Lemaire, 2018. "La créativité sous influence du genre : comment le genre de l’individu influe sur la créativité de groupe dans les organisations," Grenoble Ecole de Management (Post-Print) hal-01960709, HAL.
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