IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04809684.html

The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends

Author

Listed:
  • Guy Parmentier

    (UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes, Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes)

  • Séverine Le Loarne-Lemaire

    (EESC-GEM - Grenoble Ecole de Management)

Abstract

What criteria are used to judge a creative idea? We attempt to answer this question by analyzing 57 idea pitches from two start-up weekends. Following the scientific and managerial literature, we identify four conditions intrinsically linked to the idea and three conditions linked to the presenter that could influence the evaluation of an idea. A comparative case analysis in Fuzzy Set mode highlights three configurations of sufficient conditions for the positive evaluation of a pitch. In addition, a good enunciation of the pitch is found to be a necessary condition. This research therefore shows that the intrinsic qualities of an idea are not sufficient for it to be favorably evaluated; it must also be well presented. Conversely, good presentation is not enough; the idea must have intrinsic qualities to be favorably evaluated. In addition, the physical appearance of the pitcher can be an asset in the specific context of start-up weekends.

Suggested Citation

  • Guy Parmentier & Séverine Le Loarne-Lemaire, 2021. "The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends," Post-Print hal-04809684, HAL.
    • Handle: RePEc:hal:journl:hal-04809684
    DOI: 10.3917/jie.pr1.0082
    Note: View the original document on HAL open archive server: https://hal.science/hal-04809684v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04809684v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.3917/jie.pr1.0082?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Guy Parmentier & Séverine Leloarne-Lemaire & Mustapha Belkhouja, 2017. "Female Creativity in Organizations: What is the Impact of Team Composition in Terms of Gender during Ideation Processes? [La creatividad de las mujeres en las organizaciones: ¿Cuál es el impacto de la composición de género del equipo durante el pr," Grenoble Ecole de Management (Post-Print) hal-01700895, HAL.
    2. Sophia Belghiti-Mahut & Viviane de Beaufort & Anne-Laurence Lafont & Ouidad Yousfi, 2018. "Éditorial. Innovation, entrepreneuriat et genre : nouvelles perspectives," Innovations, De Boeck Université, vol. 0(3), pages 5-10.
    3. repec:hal:journl:hal-02312189 is not listed on IDEAS
    4. Guy Parmentier & Séverine Le Loarne-Lemaire, 2018. "La créativité sous influence du genre : comment le genre de l’individu influe sur la créativité de groupe dans les organisations," Post-Print hal-01960709, HAL.
    5. Guy Parmentier & Séverine Le Loarne-Lemaire, 2018. "La créativité sous influence du genre : comment le genre de l’individu influe sur la créativité de groupe dans les organisations," Innovations, De Boeck Université, vol. 0(3), pages 39-58.
    6. Jean S. Clarke & Joep P. Cornelissen & Mark Healey, 2019. "Actions Speak Louder than Words : How Figurative Language and Gesturing in Entrepreneurial Pitches Influences Investment Judgments," Post-Print hal-02276704, HAL.
    7. Alexandre Sukhov & Antti Sihvonen & Lars E. Olsson & Peter R. Magnusson, 2018. "That Makes Sense To Me: Openness To Change And Sensemaking In Idea Screening," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(08), pages 1-15, December.
    8. Guy Parmentier & Séverine Leloarne-Lemaire & Mustapha Belkhouja, 2017. "Female Creativity in Organizations: What is the Impact of Team Composition in Terms of Gender during Ideation Processes? [La creatividad de las mujeres en las organizaciones: ¿Cuál es el impacto de la composición de género del equipo durante el pr," Post-Print hal-01700895, HAL.
    9. François-Xavier de Vaujany & Amélie Bohas & Olivier Irrmann, 2019. "Vers une éducation ouverte : Faire, réflexivité et culture pour une éducation-recherche," Working Papers hal-02148965, HAL.
    10. Maw‐der Foo, 2010. "Member Experience, Use of External Assistance and Evaluation of Business Ideas," Journal of Small Business Management, Taylor & Francis Journals, vol. 48(1), pages 32-43, January.
    11. Valaei, Naser & Rezaei, Sajad & Ismail, Wan Khairuzzaman Wan, 2017. "Examining learning strategies, creativity, and innovation at SMEs using fuzzy set Qualitative Comparative Analysis and PLS path modeling," Journal of Business Research, Elsevier, vol. 70(C), pages 224-233.
    12. Guy Parmentier & Séverine Le Loarne-Lemaire, 2018. "La créativité sous influence du genre : comment le genre de l’individu influe sur la créativité de groupe dans les organisations," Grenoble Ecole de Management (Post-Print) hal-01960709, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guy Parmentier & Séverine Le Loarne-Lemaire, 2021. "The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends," Grenoble Ecole de Management (Post-Print) hal-04809684, HAL.
    2. Loarne-Lemaire, Séverine Le & Bertrand, Gaël & Razgallah, Meriam & Maalaoui, Adnane & Kallmuenzer, Andreas, 2021. "Women in innovation processes as a solution to climate change: A systematic literature review and an agenda for future research," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    3. Zhang, Yan & Zhou, Xiaohu & Zhang, Hui & Khanagha, Saeed, 2025. "Mechanisms of vision communication and employees’ change-supportive behavior from the perspective of expectancy theory," Journal of Business Research, Elsevier, vol. 188(C).
    4. Katharina Fellnhofer & Yu Deng, 2024. "Investor Intuition Promotes Gender Equality in Access to Reward-Based Crowdfunding," Entrepreneurship Theory and Practice, , vol. 48(2), pages 675-718, March.
    5. McSweeney, Jordan J. & McSweeney, Kevin T. & Webb, Justin W. & Devers, Cynthia E., 2022. "The right touch of pitch assertiveness: Examining entrepreneurs' gender and project category fit in crowdfunding," Journal of Business Venturing, Elsevier, vol. 37(4).
    6. Antretter, Torben & Lekkas, Henrik Wesemann & Djokovic, Djordje & Souitaris, Vangelis & Wincent, Joakim, 2025. "Not what you expected to see? Obesity stereotypes, expectancy violations, and angel investment decisions," Journal of Business Venturing, Elsevier, vol. 40(5).
    7. Werner Liebregts & Pourya Darnihamedani & Eric Postma & Martin Atzmueller, 2020. "The promise of social signal processing for research on decision-making in entrepreneurial contexts," Small Business Economics, Springer, vol. 55(3), pages 589-605, October.
    8. Patrick Figge & Lorenz Graf-Vlachy & Andreas König & Florian Demann & Martin Diessner, 2025. "Shades of Grey or Black and White? How Entrepreneurs’ Use of Cognitively Complex Language Affects Investor Funding," Entrepreneurship Theory and Practice, , vol. 49(6), pages 1535-1564, November.
    9. Nungki Pradita & Theresia Woro Damayanti & Supramono Supramono, 2018. "The Decision to Apply for Bank Credits: A Preliminary Investigation of MSME Herding Behavior from Indonesia," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 21(69), pages 40-52, September.
    10. Li, Yaqiu & Meg Lee, Hsin Hsuan & Blasco-Arcas, Lorena, 2025. "Computer vision in branding: A conceptual framework and future research agenda," Journal of Business Research, Elsevier, vol. 193(C).
    11. Yuliya Snihur & Llewellyn D. W. Thomas & Raghu Garud & Nelson Phillips, 2022. "Entrepreneurial Framing: A Literature Review and Future Research Directions," Entrepreneurship Theory and Practice, , vol. 46(3), pages 578-606, May.
    12. Lalicic, Lidija & Weismayer, Christian, 2021. "Consumers’ reasons and perceived value co-creation of using artificial intelligence-enabled travel service agents," Journal of Business Research, Elsevier, vol. 129(C), pages 891-901.
    13. Greg Fisher & Emily Neubert, 2023. "Evaluating Ventures Fast and Slow: Sensemaking, Intuition, and Deliberation in Entrepreneurial Resource Provision Decisions," Entrepreneurship Theory and Practice, , vol. 47(4), pages 1298-1326, July.
    14. Lucía Muñoz-Pascual & Carla Curado & Jesús Galende, 2021. "How does the use of information technologies affect the adoption of environmental practices in SMEs? A mixed-methods approach," Review of Managerial Science, Springer, vol. 15(1), pages 75-102, January.
    15. Liu, Yipeng, 2020. "The micro-foundations of global business incubation: Stakeholder engagement and strategic entrepreneurial partnerships," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    16. Jacqueline Y. Sánchez-García & Juan E. Núñez-Ríos & Manuel Soto-Pérez & Pedro Pablo Cardoso-Castro & Alejandro Rodríguez-Magaña, 2020. "A Systems Science Approach to Inter-Organisational Complementarity in Tourism SMEs," Systemic Practice and Action Research, Springer, vol. 33(1), pages 1-25, February.
    17. Aaron H. Anglin & Shane W. Reid & Jeremy C. Short, 2023. "More Than One Way to Tell a Story: A Configurational Approach to Storytelling in Crowdfunding," Entrepreneurship Theory and Practice, , vol. 47(2), pages 461-494, March.
    18. Shane, Scott & Drover, Will & Clingingsmith, David & Cerf, Moran, 2020. "Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study," Journal of Business Venturing, Elsevier, vol. 35(4).
    19. Tatjana Bennat, 2022. "High Innovativeness of SMEs and the Configuration of Learning-by-Doing, Learning-by-Using, Learning-by-Interacting, and Learning-by-Science: a Regional Comparison Applying Fuzzy Qualitative Comparative Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 1666-1691, June.
    20. Saya Bapayeva & Bulent Tarman & Anargul Kassymzhanova & Khananyan Anahit & Sandugash Kudaibergenova, 2024. "Decoding the nexus of stress tolerance, personal readiness for change, and psychological factors using PLS-SEM," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04809684. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.