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The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends

Author

Listed:
  • Guy Parmentier

    (UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes, Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes)

  • Séverine Le Loarne-Lemaire

    (EESC-GEM - Grenoble Ecole de Management)

Abstract

What criteria are used to judge a creative idea? We attempt to answer this question by analyzing 57 idea pitches from two start-up weekends. Following the scientific and managerial literature, we identify four conditions intrinsically linked to the idea and three conditions linked to the presenter that could influence the evaluation of an idea. A comparative case analysis in Fuzzy Set mode highlights three configurations of sufficient conditions for the positive evaluation of a pitch. In addition, a good enunciation of the pitch is found to be a necessary condition. This research therefore shows that the intrinsic qualities of an idea are not sufficient for it to be favorably evaluated; it must also be well presented. Conversely, good presentation is not enough; the idea must have intrinsic qualities to be favorably evaluated. In addition, the physical appearance of the pitcher can be an asset in the specific context of start-up weekends.

Suggested Citation

  • Guy Parmentier & Séverine Le Loarne-Lemaire, 2021. "The Impact on Idea Selection of the Intrinsic Qualities of a Creative Idea and Its Presentation: The Case of Pitch Evaluations during Start-Up Weekends," Grenoble Ecole de Management (Post-Print) hal-04809684, HAL.
    • Handle: RePEc:hal:gemptp:hal-04809684
    DOI: 10.3917/jie.pr1.0082
    Note: View the original document on HAL open archive server: https://hal.science/hal-04809684v1
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    References listed on IDEAS

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    3. Guy Parmentier & Séverine Leloarne-Lemaire & Mustapha Belkhouja, 2017. "Female Creativity in Organizations: What is the Impact of Team Composition in Terms of Gender during Ideation Processes? [La creatividad de las mujeres en las organizaciones: ¿Cuál es el impacto de la composición de género del equipo durante el pr," Grenoble Ecole de Management (Post-Print) hal-01700895, HAL.
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