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Le relatif avantage concurrentiel du marketing vert

Author

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  • Rémy Park

    (CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

  • Philippe Mouillot

    (CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers)

Abstract

No abstract is available for this item.

Suggested Citation

  • Rémy Park & Philippe Mouillot, 2025. "Le relatif avantage concurrentiel du marketing vert," Post-Print hal-04760723, HAL.
    • Handle: RePEc:hal:journl:hal-04760723
    Note: View the original document on HAL open archive server: https://hal.science/hal-04760723v1
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    File URL: https://hal.science/hal-04760723v1/document
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    References listed on IDEAS

    as
    1. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
    2. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    3. Szerena Szabo & Jane Webster, 2021. "Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions," Journal of Business Ethics, Springer, vol. 171(4), pages 719-739, July.
    Full references (including those not matched with items on IDEAS)

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