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Conceptualizing The Transgression Of Gender Norms In Consumption : Multimodal Critical Analysis Of French Hetero-Masculinities’ Representations And Gender Roles
[Vers une conceptualisation de la transgression des normes de genre dans la consommation : analyse multimodale critique des représentations des hétéro-masculinités françaises et de leurs rôles de genre]

Author

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  • Alicia Lefrançois

    (CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne)

  • Sophie Changeur

    (CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne)

Abstract

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Suggested Citation

  • Alicia Lefrançois & Sophie Changeur, 2021. "Conceptualizing The Transgression Of Gender Norms In Consumption : Multimodal Critical Analysis Of French Hetero-Masculinities’ Representations And Gender Roles [Vers une conceptualisation de la tr," Post-Print hal-03643690, HAL.
    • Handle: RePEc:hal:journl:hal-03643690
    Note: View the original document on HAL open archive server: https://hal.science/hal-03643690
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    References listed on IDEAS

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    1. Elisabeth Tissier-Desbordes & Allan Kimmel, 2002. "Sexe, genre et marketing, Définition des concepts et analyse de la littérature," Post-Print halshs-02920021, HAL.
    2. Snyder, Hannah, 2019. "Literature review as a research methodology: An overview and guidelines," Journal of Business Research, Elsevier, vol. 104(C), pages 333-339.
    3. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    4. Kulow, Katina & Kwon, Mina & Barone, Michael J., 2021. "Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers," Journal of Business Research, Elsevier, vol. 132(C), pages 680-692.
    5. Isabelle Ulrich & Elisabeth Tissier-Desbordes, 2013. "De l'intérêt de mobiliser en marketing le genre multifactoriel et sa mesure," Post-Print hal-00914926, HAL.
    6. Coralie Lallemand & Renaud Garcia-Bardidia & Jean-Philippe Nau, 2021. "Repenser le rôle des communautés virtuelles pour les consommateurs stigmatisés dans leur quête de bien-être : Le cas des hommes en jupe," Post-Print halshs-03272292, HAL.
    7. Tuncay, Linda & Otnes, Cele C., 2008. "The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers," Journal of Retailing, Elsevier, vol. 84(4), pages 487-499.
    8. Grappi, Silvia & Romani, Simona & Bagozzi, Richard P., 2013. "Consumer response to corporate irresponsible behavior: Moral emotions and virtues," Journal of Business Research, Elsevier, vol. 66(10), pages 1814-1821.
    9. Sophie Martins & Stéphanie Montmasson & Fabien Rogeon, 2020. "Le consommateur responsable parfait n'existe pas : comprendre les les déviances aux normes personnelles," Post-Print hal-02906150, HAL.
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