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One for all or everyone for themselves: why is coopetition so difficult? The case of four small vineyards in central France

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  • Anne Albert Cromarias

    (ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne)

  • Alexandre Asselineau

    (CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC))

Abstract

This article deals with the mechanism of coopetition formation from a network perspective, focusing in the wine industry. Through a comprehensive approach, we study the case of four vineyards in central France that are located in a low-profile wine-growing region and made up of very small firms fighting in a highly competitive market. While everything seems to encourage them to collaborate, these vineyards have so far remained unable to develop an effective coopetition strategy beyond a few specific initiatives. We seek to identify the reasons for these difficulties by analysing exogenous and endogenous coopetitive drivers. Our results provide theoretical contributions theory by showing that: the formation stage can lead to effective or ineffective coopetition; coopetition in an embedded network is specific; and coopetition intentionality plays a role in this formation stage.

Suggested Citation

  • Anne Albert Cromarias & Alexandre Asselineau, 2024. "One for all or everyone for themselves: why is coopetition so difficult? The case of four small vineyards in central France," Post-Print hal-03631930, HAL.
    • Handle: RePEc:hal:journl:hal-03631930
    DOI: 10.1504/IJESB.2024.138775
    Note: View the original document on HAL open archive server: https://hal.science/hal-03631930
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    References listed on IDEAS

    as
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    Keywords

    Coopetition formation; Network; Coopetition; Small business; Wine;
    All these keywords.

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