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La modélisation par équations structurelles basée sur la méthode PLS : une approche intéressante pour la recherche en marketing

Author

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  • Marie-Laure Mourre

    (GrIIsG - Institut Supérieur de Gestion Paris - Institut Supérieur de Gestion Paris)

Abstract

La modélisation par équations structurelles basée sur la méthode PLS : une approche intéressante pour la recherche en marketing Résumé La modélisation par équations structurelles basée sur la méthode PLS diffère des méthodes basées sur l'analyse de covariances telles que Lisrel par son caractère prédictif plutôt que confirmatoire et sa plus grande souplesse notamment en ce qui concerne les conditions préalables à son utilisation. Elle permet en outre de traiter l'hétérogénéité des données. Ainsi, elle s'avère particulièrement intéressante pour les chercheurs en marketing. Après une description de ses caractéristiques et avantages, nous proposons une illustration sur des données réelles.

Suggested Citation

  • Marie-Laure Mourre, 2013. "La modélisation par équations structurelles basée sur la méthode PLS : une approche intéressante pour la recherche en marketing," Post-Print hal-03278657, HAL.
    • Handle: RePEc:hal:journl:hal-03278657
    Note: View the original document on HAL open archive server: https://hal.science/hal-03278657
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    References listed on IDEAS

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    1. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
    2. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January.
    3. Valérie Fernandes, 2012. "En quoi l'approche PLS est-elle une méthode à (re)découvrir pour les chercheurs en management ?," Post-Print hal-00827984, HAL.
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