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Data: A collaborative ?
[Données: une stratégie collaborative?]

Author

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  • Jean-Sebastien Lacam

    (ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

Abstract

This study examines the interdependence of relational strategies and data management policies of SMEs during product innovation. The type of data management developed by a small firm to support its innovation efforts requires it to engage in competitive, vertical cooperative or coopetitive relationships. An empirical study of 109 leaders of French high-tech SMEs provides a descriptive and explanatory analysis of this question. This empirical study combines three theoretical dimensions: the characteristics of a Big Data policy, of an innovation product and of a relational strategy. We enrich the existing knowledge concerning the exploitation of data by SMEs by presenting a typology of their data strategies. We also find that Big data and Smart data policies are deployed by SMEs to support product innovation. Finally, we show that SMEs implement data management individually to support radical product innovation but will collaborate to support incremental product innovation. The nature of the data innovation guides the relational context of the SME. This study deepens the interdependence of data management and relational strategies among SMEs.

Suggested Citation

  • Jean-Sebastien Lacam, 2020. "Data: A collaborative ? [Données: une stratégie collaborative?]," Post-Print hal-02930902, HAL.
    • Handle: RePEc:hal:journl:hal-02930902
    DOI: 10.1016/j.hitech.2020.100370
    Note: View the original document on HAL open archive server: https://hal.science/hal-02930902
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    References listed on IDEAS

    as
    1. Erevelles, Sunil & Fukawa, Nobuyuki & Swayne, Linda, 2016. "Big Data consumer analytics and the transformation of marketing," Journal of Business Research, Elsevier, vol. 69(2), pages 897-904.
    2. Narasimha Rao Vajjhala & Ervin Ramollari, 2016. "Big Data using Cloud Computing - Opportunities for Small and Medium-sized Enterprises," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 2, January -.
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    Cited by:

    1. Rajesh Chidananda Reddy & Biplab Bhattacharjee & Debasisha Mishra & Anandadeep Mandal, 2022. "A systematic literature review towards a conceptual framework for enablers and barriers of an enterprise data science strategy," Information Systems and e-Business Management, Springer, vol. 20(1), pages 223-255, March.

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    More about this item

    Keywords

    Data management; product innovation; competition; vertical cooperation; coopetition; SMEs; Big data challenges;
    All these keywords.

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