IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02163465.html
   My bibliography  Save this paper

Shopping from a child’s perspective: an anxiety-generating experience?

Author

Listed:
  • Valérie-Inès de La Ville

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers, Axe 2 (2017-2021) : "Vulnérabilités et risques" (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Nathalie Nicol

    (Université de Poitiers - Faculté de Sciences économiques - UP - Université de Poitiers = University of Poitiers, Axe 2 (2017-2021) : "Vulnérabilités et risques" (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

Abstract

Purpose: The purpose of this paper is to offer some insight into how siblings aged between 4 and 12, engaged in a collaborative drawing activity at home, recall the shopping trips they have experienced.Design/methodology/approach: Using a Vygotskian perspective, the data collection consisted of engaging 15 pairs of siblings in the production of a joint drawing of a shop of their choice. Drawing in pairs opens a Zone of Proximal Development (Vygotsky, 1978) where the younger child benefits from verbal guidance by the older one to achieve the common task. This situation enables the researcher to gain close access to children's knowledge about stores and to the words they use to describe their personal shopping experiences.Findings: This exploratory research reveals some constitutive elements of children's "shopscapes" (Nicol, 2014), i.e. the imaginary geographies they actively elaborate through their daily practices and experiences with regard to retail environments. In their communicative interactions when elaborating a joint drawing of the shop they have chosen, children demonstrate that they master a considerable body of knowledge about retail environments. Surprisingly, recalling their shopping practices sheds light on various anxiety-generating dimensions.Research limitations/implicationsThe data collection is based on a remembering exercise performed at home and does not bring information about what children actually do in retail environments. Moreover, the children were asked to focus on buying a present for a friend's birthday, therefore the information gathered essentially relates to toy stores.Practical implications: This research underlines the necessity for retailers to endeavour to reduce some of the anxious feelings depicted and verbalized by children, by improving the welcome for children into their stores.Social implications: There are also opportunities for retailers to invest in the consumption education area by guiding young visitors so that they learn how to behave as apprentice consumers in retail outlets.Originality/value: The child-centric perspective of the study reveals new and surprising insights about the way children report their memorised shopping experience

Suggested Citation

  • Valérie-Inès de La Ville & Nathalie Nicol, 2019. "Shopping from a child’s perspective: an anxiety-generating experience?," Post-Print hal-02163465, HAL.
    • Handle: RePEc:hal:journl:hal-02163465
    DOI: 10.1108/IJRDM-09-2017-0210
    Note: View the original document on HAL open archive server: https://hal.science/hal-02163465
    as

    Download full text from publisher

    File URL: https://hal.science/hal-02163465/document
    Download Restriction: no
    File URL: https://libkey.io/10.1108/IJRDM-09-2017-0210?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pascale Ezan, 2013. "Positionnement interprétatif et ethnographie : pour un nouveau regard porté sur l’enfant consommateur," Post-Print hal-02019444, HAL.
    2. Nathalie Nicol, 2014. "The shopscapes: a tool and a methodology to better grasp kid’s experiences of retailing," Post-Print halshs-01370715, HAL.
    3. Joël Bree, 1993. "Les enfants, la consommation et le marketing," Post-Print hal-02076024, HAL.
    4. Olivier Badot & Joël Bree & Coralie Damay & Nathalie Guichard & Jean Francois Lemoine & Max Poulain, 2016. "The representation of shopping in children’s books," Post-Print hal-02022218, HAL.
    5. Olivier Badot & Joel Bree & Coralie Damay & Nathalie Guichard & Jean-Francois Lemoine & Max Poulain, 2016. "The representation of shopping in children’s books," Post-Print hal-03876120, HAL.
    6. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
    7. Feenstra, Florence & Muzellec, Laurent & de Faultrier, Brigitte & Boulay, Jacques, 2015. "Edutainment experiences for children in retail stores, from a child’s perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 47-56.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gülcan Bengisu Bilici & Berna Tarı Kasnakoğlu & Meltem Türe, 2023. "Consumer Socialization Of Children In Low-Income Families," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 17(1), pages 219-227.
    2. Hota, Monali & Bartsch, Fabian, 2019. "Consumer socialization in childhood and adolescence: Impact of psychological development and family structure," Journal of Business Research, Elsevier, vol. 105(C), pages 11-20.
    3. Ovca, Andrej & Jevšnik, Mojca & Jereb, Gregor & Raspor, Peter, 2016. "Effect of educational intervention on young people, targeting microbiological hazards in domestic kitchens," Food Policy, Elsevier, vol. 61(C), pages 156-162.
    4. Jong Yoon Lee & Jae Hee Park & Jong Woo Jun, 2019. "Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships," Sustainability, MDPI, vol. 11(5), pages 1-10, March.
    5. Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert, 2014. "Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks," Journal of Consumer Policy, Springer, vol. 37(2), pages 279-299, June.
    6. Yanping Gong & Xiuyuan Tang & Julan Xie & Long Zhang, 2022. "Exploring the Nexus Between Work-to-Family Conflict, Material Rewards Parenting and Adolescent Materialism: Evidence from Chinese Dual-Career Families," Journal of Business Ethics, Springer, vol. 176(3), pages 593-607, March.
    7. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    8. Strong, Carolyn A. & Martin, Brett A.S., 2014. "Effects of perspective taking and entitlement on consumers," Journal of Business Research, Elsevier, vol. 67(9), pages 1817-1823.
    9. Zsótér, Boglárka & Nagy, Péter, 2012. "Our Everyday Emotions and Finances – The role money-related attitudes and materialistic orienta-tion play in developing financial culture," Public Finance Quarterly, Corvinus University of Budapest, vol. 57(3), pages 286-297.
    10. Alice Binder & Brigitte Naderer & Jörg Matthes, 2020. "A “Forbidden Fruit Effect”: An Eye-Tracking Study on Children’s Visual Attention to Food Marketing," IJERPH, MDPI, vol. 17(6), pages 1-11, March.
    11. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
    12. Lydia Chu, 2023. "Why Do Consumers Buy Green Smart Buildings without Engaging in Energy-Saving Behaviors in the Workplace? The Perspective of Materialistic Value," Sustainability, MDPI, vol. 15(12), pages 1-9, June.
    13. Valérie-Inès de La Ville & Valérie Tartas, 2011. "De la socialisation du consommateur à la participation aux activités de consommation : apports de la psychologie socio-historique et culturelle," Post-Print hal-01627854, HAL.
    14. Sabrina Bruyneel & Laurens Cherchye & Sam Cosaert & Bram De Rock & Siegfried Dewitte, 2020. "Verbal Aptitude Hurts Children’s Economic Decision Making Accuracy," Working Papers ECARES 2020-22, ULB -- Universite Libre de Bruxelles.
    15. Tarabashkina, Liudmila & Quester, Pascale & Crouch, Roberta, 2016. "Exploring the moderating effect of children's nutritional knowledge on the relationship between product evaluations and food choice," Social Science & Medicine, Elsevier, vol. 149(C), pages 145-152.
    16. Abideen, Zain Ul & Salaria, Rashid M., 2009. "Effects of television advertising on children: with special reference to pakistani urban children," MPRA Paper 22321, University Library of Munich, Germany, revised 30 Apr 2010.
    17. Jing Jian Xiao & Joyce Serido & Soyeon Shim, 2010. "Financial Education, Financial Knowledge and Risky Credit Behavior of College Students," NFI Working Papers 2010-WP-05, Indiana State University, Scott College of Business, Networks Financial Institute.
    18. Heleen van der Meulen & Rinaldo Kühne & Suzanna J. Opree, 2018. "Validating the Material Values Scale for Children (MVS-c) for Use in Early Childhood," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(4), pages 1201-1216, August.
    19. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
    20. Williams, Janine & Ashill, Nicholas & Thirkell, Peter, 2016. "How is value perceived by children?," Journal of Business Research, Elsevier, vol. 69(12), pages 5875-5885.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02163465. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.