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Positionnement interprétatif et ethnographie : pour un nouveau regard porté sur l’enfant consommateur

Author

Listed:
  • Pascale Ezan

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Jusqu'à présent, les recherches sur l'enfant consommateur ont privilégié un positionnement positiviste en se centrant sur des méthodologies quantitatives. Partant de ce constat, cet article discute de l'intérêt d'adopter un positionnement interprétatif pour comprendre les pratiques de consommation enfantines. Il souligne, en particulier, les apports de l'ethnographie pour capter la parole des enfants en les impliquant plus étroitement dans la collecte des données.

Suggested Citation

  • Pascale Ezan, 2013. "Positionnement interprétatif et ethnographie : pour un nouveau regard porté sur l’enfant consommateur," Post-Print hal-02019444, HAL.
    • Handle: RePEc:hal:journl:hal-02019444
    Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-02019444
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    File URL: https://normandie-univ.hal.science/hal-02019444/document
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    Cited by:

    1. Valérie-Inès de La Ville & Nathalie Nicol, 2019. "Shopping from a child’s perspective: an anxiety-generating experience?," Post-Print hal-02163465, HAL.

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