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De La Mutualisation Verticale À La Mutualisation Horizontale : Les Enjeux Et Les Critères De Choix Logistiques Des Reseaux Selectifs Contractuels

Author

Listed:
  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Claire Capo

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Dominique Bonet-Fernandez

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Si la logistique a surtout été étudiée sous l'angle des pratiques, enjeux et innovations des grands industriels et grands distributeurs alimentaires, force est de constater que peu d'études se sont penchées sur la logistique des réseaux sélectifs, et en particulier celle des réseaux contractuels. Ces derniers, qui lient par contrat une entreprise, tête de réseau détentrice d'un concept de vente, et des distributeurs indépendants, représentent pourtant plus de la moitié des points de vente organisés en réseau de distribution. Aussi, cet article se propose-t-il de se centrer sur l'organisation logistique des réseaux contractuels. A partir d'une étude empirique auprès de 21 réseaux de franchise, l'article souligne, qu'au-delà d'une grande diversité de choix logistiques, la mutualisation verticale des moyens logistiques est largement en route entre les points de vente d'un même réseau, à l'instar de ce qui a été observé dans la grande distribution alimentaire. Plusieurs expériences de mutualisation horizontale, entre enseignes concurrentes, indiquent qu'elle est une voie prometteuse pour les réseaux de taille moyenne. L'article analyse ensuite les enjeux, en termes d'efficacité économique, de pouvoir et de développement durable, et les critères de choix logistiques singuliers liés à cette forme organisationnelle

Suggested Citation

  • Odile Chanut & Claire Capo & Dominique Bonet-Fernandez, 2011. "De La Mutualisation Verticale À La Mutualisation Horizontale : Les Enjeux Et Les Critères De Choix Logistiques Des Reseaux Selectifs Contractuels," Post-Print hal-01742062, HAL.
    • Handle: RePEc:hal:journl:hal-01742062
    Note: View the original document on HAL open archive server: https://hal.science/hal-01742062
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    References listed on IDEAS

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    1. Alain Garreau, 1994. "Les choix logistiques de la grande distribution," Working Papers hal-00607981, HAL.
    2. Jensen, Michael C. & Meckling, William H., 1976. "Theory of the firm: Managerial behavior, agency costs and ownership structure," Journal of Financial Economics, Elsevier, vol. 3(4), pages 305-360, October.
    3. François Fulconis & Paché Gilles & Gérard Roveillo, 2011. "La prestation logistique : origines, enjeux et perspectives," Post-Print hal-01442938, HAL.
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    Cited by:

    1. Odile Chanut & Gilles Paché, 2011. "Supply networks in urban logistics– Which strategies for 3PL?," Post-Print hal-01766875, HAL.
    2. Odile Chanut & Gilles Paché & Falk Wagenhausen, 2012. "Logistique urbaine : refonder les logiques d'intermédiation," Post-Print hal-01767221, HAL.
    3. Kanyarat Nimtrakool & Odile Chanut & Samuel Grandval, 2014. "La mutualisation des ressources logistiques pour la gestion du dernier kilomètre en ville : état de l’art et pistes de recherche à partir d’une recherche bibliométrique," Post-Print hal-01764412, HAL.
    4. Yina Chai & Odile Chanut & Valérie Michon & Thierry Rocques, 2013. "La mutualisation logistique pour des Supply Chains durables," Post-Print hal-01768469, HAL.
    5. Odile Chanut & Gilles Paché, 2012. "Integrating 3PL in urban logistics organization," Post-Print hal-01771842, HAL.

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