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La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing

Author

Listed:
  • Oleg Curbatov

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Marie Louyot-Gallicher

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Tatyana T.V. Teletska

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'article fait état de l'avancement d'une recherche scientifique menée à l'IUT de Saint-Denis (Université Paris 13) et à l'IUT de Créteil (Université Paris Est) en partenariat avec le laboratoire R&D d'Electricité de France et le Département de Français de l'Université Metchnikov d'Odessa sur une analyse conceptuelle des compétences du consommateur. Deux visions, statiques et dynamiques des compétences, sont présentées dans le champ pluridisciplinaire en situations diverses : en recherche en sciences de gestion dont en marketing, mais aussi en sciences de l'éducation et du langage. Cette analyse croisée est menée dans la perspective d'aboutir à la proposition théorique d'une nouvelle typologie de « compétences » susceptible de mieux comprendre la valeur créée par le consommateur et le rôle que peut jouer l'entreprise pour faciliter cette création de valeur.

Suggested Citation

  • Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon & Tatyana T.V. Teletska, 2010. "La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing," Post-Print hal-01490168, HAL.
    • Handle: RePEc:hal:journl:hal-01490168
    Note: View the original document on HAL open archive server: https://hal.science/hal-01490168
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    References listed on IDEAS

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