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Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie

Author

Listed:
  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Oleg Curbatov

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Marie Louyot-Gallicher

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

This communication reports on the progress of a research based on a conceptual analysis of consumer's competencies, as defined in marketing research, but also in management and education sciences. This crossed analysis is conducted to propose a new competencies' typology through a best understanding of the double value created by the consumer and the firm. The conceptual framework is illustrated with examples based on various observation devices and on a secondary exploitation of research attempting to show the managerial implications. It takes into account the polysemy of the notion of competence and the difficulty to give strict definitions and it tries to contribute to the enrichment of current theoretical and managerial works which are based on the concept of consumer's generalist competencies.

Suggested Citation

  • Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2010. "Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie," Post-Print hal-01423674, HAL.
    • Handle: RePEc:hal:journl:hal-01423674
    Note: View the original document on HAL open archive server: https://hal.science/hal-01423674
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    References listed on IDEAS

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    1. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    2. Amina Béji-Bécheur & Mathilde Gollety, 2007. "Lead user et leader d’opinion : deux cibles majeures au service de l'innovation," Post-Print halshs-02914427, HAL.
    3. Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2008. "Le Knowledge Marketing, une voie applicative du Customer Empowerment," Post-Print hal-01423676, HAL.
    4. Berthon, Pierre R. & Pitt, Leyland F. & McCarthy, Ian & Kates, Steven M., 2007. "When customers get clever: Managerial approaches to dealing with creative consumers," Business Horizons, Elsevier, vol. 50(1), pages 39-47.
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    Cited by:

    1. Wided Batat & Audrey Bonnemaizon, 2010. "Crossed Glances on the Perception of Consumer Competencies within the Energy Sector: The Case of a French Energy Supplier," Post-Print halshs-00527920, HAL.

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