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Search or Experience Products: an Empirical Investigation of Services, Durable and Non-Durable Goods

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  • Philippe Jourdan

    (IUT-UPEC - IUT Creteil-Vitry - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

The purpose of this article is to propose a new measurement scale of search and experience characteristics based upon a new definition for search and experience products. The author comes up with a new definition for search and experience products based on concepts such as determinant attributes, either intrinsic or extrinsic, revealed or hidden. The constructed scale is used to classify 52 product categories ranging from durable and non-durable goods to services. The results confirm to some extend the validity of the measurement tool. New insight on the service category is also emphasized. The implications in term of advertising strategy are then discussed.

Suggested Citation

  • Philippe Jourdan, 2000. "Search or Experience Products: an Empirical Investigation of Services, Durable and Non-Durable Goods," Post-Print hal-01134383, HAL.
    • Handle: RePEc:hal:journl:hal-01134383
    Note: View the original document on HAL open archive server: https://hal.science/hal-01134383
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    References listed on IDEAS

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    1. Wright, Alice A & Lynch, John G, Jr, 1995. "Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 708-718, March.
    2. Cowling, Keith & Cubbin, John, 1971. "Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market," Economica, London School of Economics and Political Science, vol. 38(152), pages 378-394, November.
    3. Jun, Won-Jae & Jolibert, Alain J. P., 1983. "Revealed versus hidden attributes as determinants of percieved product quality," Journal of Economic Psychology, Elsevier, vol. 4(3), pages 263-272.
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