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THE BIPBOP PROGRAMME: Providing access to reliable, affordable and clean energy with a combined approach of investment, offers and training


  • Gilles Vermot Desroches

    (Schneider Electric)

  • Thomas André

    () (Department of Economics, Ecole Polytechnique - Polytechnique - X - CNRS - Centre National de la Recherche Scientifique)


Universal access to clean energy is a major worldwide concern which has been reaffirmed when 2012 was declared by the United Nations as the International Year of Sustainable Energy for All. Within that framework, multinational corporations are developing inclusive business approaches targeting lowincome populations. To be considered successful, these strategies must participate to development, be sustainable, and impact as many people as possible. We explore the case of Schneider Electric's BipBop programme which aims at promoting access to reliable, affordable and clean energy to the people who need it the most. We provide first key factors contributing to a broader combination of poverty eradication and protection of the environment from multinational corporations: engagement of top management; programme alignment with the strategy of the firm; incorporation of the Groups' entities; balancing global and local actions; measuring social and environmental results.

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  • Gilles Vermot Desroches & Thomas André, 2012. "THE BIPBOP PROGRAMME: Providing access to reliable, affordable and clean energy with a combined approach of investment, offers and training," Post-Print hal-00744236, HAL.
  • Handle: RePEc:hal:journl:hal-00744236
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    References listed on IDEAS

    1. Patricia Crifo & Jean-Pierre Ponssard, 2010. "Corporate Social Responsibility: From Compliance to Opportunity?," Post-Print hal-00512337, HAL.
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    Cited by:

    1. Thomas André, 2015. "Managing Societal Performance of Impact Investing: An Action Research Inquiry," Working Papers hal-01211725, HAL.
    2. Thomas André & Jean-Pierre Ponssard, 2015. "Managing Base of the Pyramid as a Business Opportunity : A Longitudinal Field Study," Working Papers hal-01221651, HAL.
    3. Thomas André, 2015. "Institutionalization Of Impact Investing Through Societal Management Pressures: An Action Research Inquiry," Working Papers hal-01180070, HAL.

    More about this item


    Base of the Pyramid; Bottom of the Pyramid; inclusive business; Access to Energy; BipBop; Schneider Electric;

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