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The Impact of Price, Legality, and Flavor Availability on Consumer Decisions: A Discrete Choice Analysis of Nicotine Products in an Illicit Market

Author

Listed:
  • Asena Caner

    (TOBB University of Economics and Technology (TOBB ETÜ))

  • Belgi Turan

    (TOBB University of Economics and Technology (TOBB ETÜ))

  • Berna Tari Kasnakoglu

    (TOBB University of Economics and Technology (TOBB ETÜ))

  • Yenal Can Yigit

    (TOBB University of Economics and Technology (TOBB ETÜ))

  • Donald S. Kenkel

    (TOBB University of Economics and Technology (TOBB ETÜ))

  • Donald S. Kenkel

    (TOBB University of Economics and Technology (TOBB ETÜ))

  • Alan D. Mathios

    (TOBB University of Economics and Technology (TOBB ETÜ))

Abstract

This study examines consumer preferences for manufactured cigarettes, roll-your-own cigarettes, and e-cigarettes in Türkiye, focusing on the impact of product attributes—such as price, legal status of e-cigarettes, and flavor availability—on consumer choices. Using a discrete choice experiment (DCE) embedded in an online survey, the research analyzes how these attributes influence decisions among Turkish adults, with a particular emphasis on the implications of regulations like e-cigarette bans. The findings reveal significant price sensitivity, both regarding the own price of products and the prices of substitute products. Additionally, the results suggest that regulatory measures, especially those targeting legal status, play a crucial role in shaping public health outcomes and consumer behavior.

Suggested Citation

  • Asena Caner & Belgi Turan & Berna Tari Kasnakoglu & Yenal Can Yigit & Donald S. Kenkel & Donald S. Kenkel & Alan D. Mathios, 2025. "The Impact of Price, Legality, and Flavor Availability on Consumer Decisions: A Discrete Choice Analysis of Nicotine Products in an Illicit Market," Working Papers 1791, Economic Research Forum, revised 20 Aug 2025.
    • Handle: RePEc:erg:wpaper:1791
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