Understanding a Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
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More about this item
Keywords
product meaningfulness; product superiority;JEL classification:
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
- O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
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