IDEAS home Printed from https://ideas.repec.org/p/ehl/lserod/30043.html
   My bibliography  Save this paper

Economic effects of vertical disintegration: the American motion picture industry, 1945 to 1955

Author

Listed:
  • Silver, Gregory Mead

Abstract

In 1948, the United States Supreme Court declared the operations of eight of the nation’s largest motion picture studios in violation of the 1890 Sherman Antitrust Act. The decision ordered them to disintegrate their producer-distributor roles from cinemas. The Court believed this would promote competitive practices in a hitherto uncompetitive industry. However, these desired benefits were not entirely reached. Instead, by leading the Hollywood studio system to collapse, the Court also distorted the supplychain for motion pictures. This work utilizes Coasian analyses of transaction costs to show that institutional integration was an efficient structure for the motion picture industry. It explores the motives to integrate and the benefits it garnered. Having laid this groundwork, it then assesses the effects theatre divorcement had on the industry and offers plausible counterfactuals had the studios remained intact after 1948.

Suggested Citation

  • Silver, Gregory Mead, 2010. "Economic effects of vertical disintegration: the American motion picture industry, 1945 to 1955," LSE Research Online Documents on Economics 30043, London School of Economics and Political Science, LSE Library.
  • Handle: RePEc:ehl:lserod:30043
    as

    Download full text from publisher

    File URL: http://eprints.lse.ac.uk/30043/
    File Function: Open access version.
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Weinstein, Mark, 1998. "Profit-Sharing Contracts in Hollywood: Evolution and Analysis," The Journal of Legal Studies, University of Chicago Press, vol. 27(1), pages 67-112, January.
    2. Kenney, Roy W & Klein, Benjamin, 1983. "The Economics of Block Booking," Journal of Law and Economics, University of Chicago Press, vol. 26(3), pages 497-540, October.
    3. Donald M. Nelson, 1947. "The Independent Producer," The ANNALS of the American Academy of Political and Social Science, , vol. 254(1), pages 49-57, November.
    4. Bakker, Gerben, 2001. "Stars and Stories: How Films Became Branded Products," Enterprise & Society, Cambridge University Press, vol. 2(3), pages 461-502, September.
    5. Floyd B. Odlum, 1947. "Financial Organization of the Motion Picture Industry," The ANNALS of the American Academy of Political and Social Science, , vol. 254(1), pages 18-25, November.
    6. Terry Ramsaye, 1947. "The Rise and Place of the Motion Picture," The ANNALS of the American Academy of Political and Social Science, , vol. 254(1), pages 1-11, November.
    7. Sedgwick, John & Pokorny, Michael, 1998. "The Risk Environment of Film Making: Warner Bros in the Inter-War Years," Explorations in Economic History, Elsevier, vol. 35(2), pages 196-220, April.
    8. Lamson, Robert D, 1970. "Measured Productivity and Price Change: Some Empirical Evidence on Service Industry Bias, Motion Picture Theaters," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 291-305, March-Apr.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:ehl:wpaper:30043 is not listed on IDEAS
    2. John Sedgwick & Michael Pokorny, 2005. "The film business in the United States and Britain during the 1930s," Economic History Review, Economic History Society, vol. 58(1), pages 79-112, February.
    3. Michael Pokorny & John Sedgwick, 2001. "Stardom and the Profitability of Film Making: Warner Bros. in the 1930s," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 25(3), pages 157-184, August.
    4. Gerben Bakker, 2005. "The decline and fall of the European film industry: sunk costs, market size, and market structure, 1890–1927," Economic History Review, Economic History Society, vol. 58(2), pages 310-351, May.
    5. Michael Pokorny & John Sedgwick, 2010. "Profitability trends in Hollywood, 1929 to 1999: somebody must know something1," Economic History Review, Economic History Society, vol. 63(1), pages 56-84, February.
    6. Doh-Shin Jeon & Domenico Menicucci, 2009. "Bundling and competition for slots: On the portfolio effects of bundling," Economics Working Papers 1152, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2009.
    7. Darlene Chisholm, 2004. "Two-Part Share Contracts, Risk, and the Life Cycle of Stars: Some Empirical Results from Motion Picture Contracts," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 28(1), pages 37-56, February.
    8. S. Ravid & Suman Basuroy, 2003. "Managerial Objectives, the R-Rating Puzzle and the Production of Violent Films," Yale School of Management Working Papers ysm383, Yale School of Management.
    9. Armelle Mazé & Claude Ménard, 2010. "Private ordering, collective action, and the self-enforcing range of contracts," European Journal of Law and Economics, Springer, vol. 29(1), pages 131-153, February.
    10. Dari-Mattiacci, Giuseppe & Onderstal, Sander & Parisi, Francesco, 2021. "Asymmetric solutions to asymmetric information problems," International Review of Law and Economics, Elsevier, vol. 66(C).
    11. Donna J. Bergenstock & Mary E. Deily & Larry W. Taylor, 2006. "A Cartel's Response to Cheating: An Empirical Investigation of the De Beers Diamond Empire," Southern Economic Journal, John Wiley & Sons, vol. 73(1), pages 173-189, July.
    12. Bergemann, Dirk & Wambach, Achim, 2015. "Sequential information disclosure in auctions," Journal of Economic Theory, Elsevier, vol. 159(PB), pages 1074-1095.
    13. Yang, Bibo & Ng, C.T., 2010. "Pricing problem in wireless telecommunication product and service bundling," European Journal of Operational Research, Elsevier, vol. 207(1), pages 473-480, November.
    14. Feng, Xuehao & Moon, Ilkyeong & Ryu, Kwangyeol, 2014. "Revenue-sharing contracts in an N-stage supply chain with reliability considerations," International Journal of Production Economics, Elsevier, vol. 147(PA), pages 20-29.
    15. Brian Goff & Dennis Wilson & David Zimmer, 2017. "Movies, Mass Consumers, And Critics: Economics And Politics Of A Two-Sided Market," Contemporary Economic Policy, Western Economic Association International, vol. 35(2), pages 269-277, April.
    16. Joonhyuk Yang & Eric T. Anderson & Brett R. Gordon, 2021. "Digitization and Flexibility: Evidence from the South Korean Movie Market," Marketing Science, INFORMS, vol. 40(5), pages 821-843, September.
    17. Julio Peña Torres, 2005. "Informal Markets, Perishability and Vertical Control: Brokerage of Artisanal Landings," ILADES-UAH Working Papers inv165, Universidad Alberto Hurtado/School of Economics and Business.
    18. Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
    19. Armelle Mazé & Claude Ménard, 2010. "Private Ordering, Collective Action, and the Self-Enforcing Range of Contracts. The Case of French Livestock Industry," Post-Print halshs-00624288, HAL.
    20. Darren Filson & James H. Havlicek, 2018. "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 447-467, August.
    21. Mark D. Flood & Jonathan Katz & Stephen J. Ong & Adam Smith, 2013. "Cryptography and the economics of supervisory information: balancing transparency and confidentiality," Working Papers (Old Series) 1312, Federal Reserve Bank of Cleveland.

    More about this item

    JEL classification:

    • N0 - Economic History - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ehl:lserod:30043. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: LSERO Manager (email available below). General contact details of provider: https://edirc.repec.org/data/lsepsuk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.