Drifting Tastes, Inertia, and Organizational Viability
Why do organizations generally lose their competitive edge as they get older? Recent theory and research on the dynamics of audiences and categories in markets sheds some new light on issues of organizational obsolescence.
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- Michael T. Hannan & László Pólos & Glenn R. Carroll, 2007. "Language Matters, from Logics of Organization Theory: Audiences, Codes, and Ecologies," Introductory Chapters,in: Logics of Organization Theory: Audiences, Codes, and Ecologies Princeton University Press.
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