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Using stakeholder dialogue as a source for new ideas. A dynamic capability underlying sustainable innovation


  • Ayuso, Silvia

    () (IESE Business School)

  • Rodriguez, Miguel A.

    (IESE Business School)

  • Ricart, Joan E.

    (IESE Business School)


This paper attempts to gain a deeper understanding of the firm's ability for integrating stakeholder insights into the process of organisational innovation within the context of sustainable development. Given the early stage of empirical research on the topic, we used an exploratory case study method of two Spanish companies that have successfully learned from stakeholder dialogue and have generated innovations that are both beneficial for the company and for sustainable development in general. The evidence from the two case studies suggests the existence of two simple capabilities - stakeholder dialogue and stakeholder knowledge integration - for generating innovations in accordance with stakeholder needs. Whereas stakeholder dialogue leverages organisational resources that promote two-way communication, transparency and appropriate feedback to stakeholders, stakeholder knowledge integration relies on non-hierarchical structures, flexibility and openness to change. The paper sheds some light on the under-researched issue of linking stakeholder dialogue and sustainable innovation, and contributes to opening the 'black box' of dynamic capabilities and advancing in the understanding of this fundamental organisational concept.

Suggested Citation

  • Ayuso, Silvia & Rodriguez, Miguel A. & Ricart, Joan E., 2006. "Using stakeholder dialogue as a source for new ideas. A dynamic capability underlying sustainable innovation," IESE Research Papers D/633, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0633

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    References listed on IDEAS

    1. Jay B. Barney, 1986. "Strategic Factor Markets: Expectations, Luck, and Business Strategy," Management Science, INFORMS, vol. 32(10), pages 1231-1241, October.
    2. Gianmario Verona & Davide Ravasi, 2003. "Unbundling dynamic capabilities: an exploratory study of continuous product innovation," Industrial and Corporate Change, Oxford University Press, vol. 12(3), pages 577-606, June.
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    Cited by:

    1. José Plaza-Úbeda & Jerónimo Burgos-Jiménez & Eva Carmona-Moreno, 2010. "Measuring Stakeholder Integration: Knowledge, Interaction and Adaptational Behavior Dimensions," Journal of Business Ethics, Springer, vol. 93(3), pages 419-442, May.
    2. Dentoni, Domenico & Blok, Vincent & Lans, Thomas & Wesselink, Renate, 2012. "Developing Human Capital for Agri-Food Firms’ Multi-Stakeholder Interactions," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 15(A).
    3. François Maon & Adam Lindgreen & Valérie Swaen, 2009. "Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and Practice," Journal of Business Ethics, Springer, vol. 87(1), pages 71-89, April.
    4. Wagner, Marcus, 2007. "On the relationship between environmental management, environmental innovation and patenting: Evidence from German manufacturing firms," Research Policy, Elsevier, vol. 36(10), pages 1587-1602, December.
    5. Wang, Hui-Ming Deanna & Sengupta, Sanjit, 2016. "Stakeholder relationships, brand equity, firm performance: A resource-based perspective," Journal of Business Research, Elsevier, vol. 69(12), pages 5561-5568.
    6. Marcus Wagner, 2007. "The Link between Environmental Innovation, Patents, and Environmental Management," DRUID Working Papers 07-14, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.

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    sustainable development; stakeholders; innovation; capabilities;

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