Trick or Treat? An Examination of Marketing Relationships in a Non-deceptive Counterfeit Market
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References listed on IDEAS
- Chow, Daniel C. K., 2003. "Organized crime, local protectionism, and the trade in counterfeit goods in China," China Economic Review, Elsevier, vol. 14(4), pages 473-484.
- Foxall, Gordon R., 1999. "The marketing firm," Journal of Economic Psychology, Elsevier, vol. 20(2), pages 207-234, April.
- Jen-Te Yao, 2005. "Counterfeiting and an Optimal Monitoring Policy," European Journal of Law and Economics, Springer, vol. 19(1), pages 95-114, January.
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KeywordsCounterfeit retailer; marketing relationships; bilateral contingency; business network; competitive environment; the marketing firm;
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