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From Unstructured Data to Demand Counterfactuals: Theory and Practice

Author

Listed:
  • Timothy Christensen

    (Yale University)

  • Giovanni Compiani

    (University of Chicago)

Abstract

Empirical models of multi-product demand rely on low-dimensional product representations to capture substitution patterns, increasingly using proxies built from unstructured data. When proxies are imperfect, standard workflows yield biased counterfactuals and invalid inference. We develop a practical toolkit to address these issues. Our methods apply to market-level and/or individual data, require minimal additional computation, provide simple standard-error formulas, and accommodate proxies from fine-tuned models. Further, we propose diagnostics to assess proxy quality. Our methods yield meaningful improvements in predicting substitution in empirically calibrated simulations and in an application where we assess counterfactual prediction performance against a ground truth.

Suggested Citation

  • Timothy Christensen & Giovanni Compiani, 2026. "From Unstructured Data to Demand Counterfactuals: Theory and Practice," Cowles Foundation Discussion Papers 2542, Cowles Foundation for Research in Economics, Yale University.
  • Handle: RePEc:cwl:cwldpp:2542
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    File URL: https://cowles.yale.edu/sites/default/files/2026-07/d2542.pdf
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    References listed on IDEAS

    as
    1. Hansen, Bruce E, 1996. "Inference When a Nuisance Parameter Is Not Identified under the Null Hypothesis," Econometrica, Econometric Society, vol. 64(2), pages 413-430, March.
    2. Andrews, Donald W K & Ploberger, Werner, 1994. "Optimal Tests When a Nuisance Parameter Is Present Only under the Alternative," Econometrica, Econometric Society, vol. 62(6), pages 1383-1414, November.
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