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Baromètre de la confiance des consommateurs québécois à l’égard des aliments -1 re édition

Author

Listed:
  • Nathalie De Marcellis-Warin
  • Ingrid Peignier

Abstract

The Quebec government's Biofood Policy places consumer expectations and health at the heart of its priorities for the coming years. Offering products that meet consumers' needs is one of the main orientations defined to achieve the ambitions and targets of this policy. In this context, CIRANO's Barometer of Quebec consumers' confidence in food is an important and very useful tool for decision making for the government, but also for all stakeholders in the bio-food sector. Conducted on a regular basis, the Barometer makes it possible to identify trends and take into account the changing context in which Quebecers make food choices. This report is the first edition of the Barometer and provides rich, timely and unprecedented information on a range of issues related to consumer confidence in food. This first edition is based on a survey administered from May 9 to 15, 2019 to a representative sample of 1017 people and is especially useful in order to have a picture of the situation in Quebec in 2019, which will serve as a benchmark for other editions. La Politique bioalimentaire du gouvernement du Québec place les attentes des consommateurs et leur santé au cœur des priorités pour les prochaines années. Offrir des produits répondants aux besoins des consommateurs figure parmi les principales orientations définies pour atteindre les ambitions et les cibles de cette politique. Dans ce contexte, le Baromètre de la confiance des consommateurs québécois à l’égard des aliments du CIRANO est un outil important et très utile à la prise de décisions pour le gouvernement, mais aussi pour l’ensemble des parties prenantes du secteur bioalimentaire. Réalisé sur une base régulière, le Baromètre permet de bien cerner les tendances et de tenir compte de l’évolution du contexte dans lequel les Québécoises et Québécois font des choix en matière d’alimentation. Ce rapport constitue la première édition du Baromètre et fournit des informations riches, opportunes et inédites sur un ensemble d’enjeux reliés au niveau de confiance des consommateurs à l’égard des aliments. Cette première édition est fondée sur une enquête administrée du 9 au 15 mai 2019 auprès d’un échantillon représentatif de 1017 personnes et est surtout utile afin d’avoir une photo de la situation au Québec en 2019, ce qui servira de point de repère pour les autres éditions.

Suggested Citation

  • Nathalie De Marcellis-Warin & Ingrid Peignier, 2022. "Baromètre de la confiance des consommateurs québécois à l’égard des aliments -1 re édition," CIRANO Project Reports 2020rp-39, CIRANO.
    • Handle: RePEc:cir:cirpro:2020rp-39
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    File URL: https://cirano.qc.ca/files/publications/2020RP-39.pdf
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    References listed on IDEAS

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