IDEAS home Printed from https://ideas.repec.org/p/cem/doctra/625.html
   My bibliography  Save this paper

¿Cómo son los consumidores argentinos? Medición de la conformación del yo y comparación con otras culturas

Author

Listed:
  • Gabriela Sirkis

Abstract

El estudio de la conformación del yo en función de las influencias culturales nos explica similitudes y diferencias entre grupos humanos de distintos países. Esta investigación, a partir del marco teórico desarrollado en su comienzo por Hofstede y ampliada por Triandis, Markus & Kitayama entre otros, toma a la escala de Singelis para medir la conformación del yo argentino y compararlo con el de otras naciones. El trabajo se enriquece indagando en las subculturas llegando a algunos resultados no intuitivos que abren caminos en la comprensión de los comportamientos de nuestra sociedad.

Suggested Citation

  • Gabriela Sirkis, 2018. "¿Cómo son los consumidores argentinos? Medición de la conformación del yo y comparación con otras culturas," CEMA Working Papers: Serie Documentos de Trabajo. 625, Universidad del CEMA.
  • Handle: RePEc:cem:doctra:625
    as

    Download full text from publisher

    File URL: https://www.ucema.edu.ar/publicaciones/download/documentos/625.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Geert Hofstede, 1983. "The Cultural Relativity of Organizational Practices and Theories," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(2), pages 75-89, June.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cem:doctra:625. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Valeria Dowding). General contact details of provider: http://edirc.repec.org/data/cemaaar.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.