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Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia

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  • Akhmad Muhammadin
  • Rashila Ramli
  • Syamsul Ridjal
  • Muhlis Kanto
  • Syamsul Alam
  • Hamzah Idris

Abstract

The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar. Keywords : dynamic capability, marketing strategy, organizational performance, banking

Suggested Citation

  • Akhmad Muhammadin & Rashila Ramli & Syamsul Ridjal & Muhlis Kanto & Syamsul Alam & Hamzah Idris, 2020. "Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia," Papers 2007.12433, arXiv.org.
    • Handle: RePEc:arx:papers:2007.12433
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    References listed on IDEAS

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