IDEAS home Printed from https://ideas.repec.org/p/ags/waeava/36403.html
   My bibliography  Save this paper

Japanese Millers' Preferences For Wheat And Flour: A Stated Preference Analysis

Author

Listed:
  • Kim, Renee B.
  • Unterschultz, James R.
  • Veeman, Michele M.

Abstract

Japan imports 6.3 MMT of wheat annually and consumes almost 35 percent of this in the form of noodles. The purpose of this paper is to report on a study that evaluates the preferences of Japanese millers for the various characteristics of wheat and flour that are used in noodle making in Japan. The study used stated preference methodologies (SPM), that were developed and pre-tested through initial interviews with Japanese flour millers. In total, 57 purchase and quality managers for 22 Japanese milling companies were surveyed by means of direct interviews and 41 respondents completed the full SPM survey. Multinomial logit models of millers' preferences were developed and tested and the parameter estimates of these are reported in the paper. This elicited their choices of wheat and flour with alternative combinations of characteristics, at specified levels, for various wheat classes and noodle flours. Data were also collected on stated choices for wheat sourced from different origins. Millers prefer wheat with test weights of minimum 80, dockage below 0.4 percent and falling numbers above 250. Preferences for protein, ash and color were specific for different wheat classes and for use in different noodle flours. Millers also display a preference for amylograph at minimum of 400 BU for noodle flour. For hard wheat millers preferred wheat of U.S. and Canadian origin, but for semi-hard and medium wheat, they preferred Australian origin wheat. These results may assist wheat breeders and traders in exporting nations in marketing their products and positioning these in this important and premium wheat market.

Suggested Citation

  • Kim, Renee B. & Unterschultz, James R. & Veeman, Michele M., 2000. "Japanese Millers' Preferences For Wheat And Flour: A Stated Preference Analysis," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36403, Western Agricultural Economics Association.
    • Handle: RePEc:ags:waeava:36403
    DOI: 10.22004/ag.econ.36403
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/36403/files/sp00ki01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.36403?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Adamowicz, Wiktor & Swait, Joffre & Boxall, Peter & Louviere, Jordan & Williams, Michael, 1997. "Perceptions versus Objective Measures of Environmental Quality in Combined Revealed and Stated Preference Models of Environmental Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 32(1), pages 65-84, January.
    2. Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, July.
    3. P. A. Kuperis & M. M. Veeman & W. L. Adamowicz, 1999. "Consumer's Responses to the Potential Use of Bovine Somatotrophin in Canadian Dairy Production," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(2), pages 151-163, July.
    4. Louviere, Jordan J., 1992. "Experimental choice analysis: Introduction and overview," Journal of Business Research, Elsevier, vol. 24(2), pages 89-95, March.
    5. Ahmadi-Esfahani, Fredoun Z. & Stanmore, Roland G., 1994. "Quality Premiums For Australian Wheat In The Growing Asian Markets," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 38(3), pages 1-14, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Veeman, Michele M. & Unterschultz, James R. & Kim, Renee B., 2002. "Canadian Wheat Export Prospects In The Asian Noodle Market: Analyzing Japan And Korean Milling Industries," Project Report Series 24055, University of Alberta, Department of Resource Economics and Environmental Sociology.
    2. Ekin Birol & Phoebe Koundouri, 2008. "Choice Experiments Informing Environmental Policy:A European Perspective," DEOS Working Papers 0801, Athens University of Economics and Business.
    3. Steiner, Bodo E. & Srivastava, Lorie & Gao, Fei, 2007. "Assessing the Consumer Acceptance and Market Potential of Alternative Meats," Project Report Series 7708, University of Alberta, Department of Resource Economics and Environmental Sociology.
    4. Kim, Renee B. & Boyd, Milton S., 2002. "Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24846, European Association of Agricultural Economists.
    5. Lusk, Jayson L. & Fox, John A., 2000. "Consumer Valuation Of Beef Ribeye Steak Attributes," 2000 Annual meeting, July 30-August 2, Tampa, FL 21793, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Iwamoto, Hiroyuki & Yamamoto, Yasutaka & Sato, Kazuo & Sawada, Manabu, 2003. "Effects of HACCP and Eco Labels on Japanese Consumers’ Choice of Milk," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57896, Australian Agricultural and Resource Economics Society.
    7. Shunsuke Managi & Yasutaka Yamamoto & Hiroyuki Iwamoto & Kiyotaka Masuda, 2008. "Valuing the influence of underlying attitudes and the demand for organic milk in Japan," Agricultural Economics, International Association of Agricultural Economists, vol. 39(3), pages 339-348, November.
    8. Nick Hanley & Robert Wright & Vic Adamowicz, 1998. "Using Choice Experiments to Value the Environment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 11(3), pages 413-428, April.
    9. Cranfield, John A.L. & Magnusson, Erik, 2003. "Canadian Consumer's Willingness-To-Pay For Pesticide Free Food Products: An Ordered Probit Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(4), pages 1-18.
    10. Erik Magnusson & J. A. L. Cranfield, 2005. "Consumer Demand for Pesticide Free Food Products in Canada: A Probit Analysis," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 67-81, March.
    11. Breffle, William S. & Morey, Edward R. & Waldman, Donald M., 2000. "Combining Sources of Data in the Estimation of Consumer Preferences: Estimating Damages to Anglers from Environmental Injuries," Western Region Archives 321671, Western Region - Western Extension Directors Association (WEDA).
    12. Sant'Anna, Ana Claudia & Bergtold, Jason & Shanoyan, Aleksan & Caldas, Marcellus & Granco, Gabriel, 2021. "Deal or No Deal? Analysis of Bioenergy Feedstock Contract Choice with Multiple Opt-out Options and Contract Attribute Substitutability," 2021 Conference, August 17-31, 2021, Virtual 315289, International Association of Agricultural Economists.
    13. Stephen Hynes & Nick Hanley & Cathal O’Donoghue, 2006. "Using Continuous and Finite Mixture Models to Account for Preference Heterogeneity in a group of Outdoor Recreationalists," Working Papers 0602, Rural Economy and Development Programme,Teagasc.
    14. Melanie Lefevre, 2011. "Willingness-to-pay for Local Milk-based Dairy Product in Senegal," CREPP Working Papers 1108, Centre de Recherche en Economie Publique et de la Population (CREPP) (Research Center on Public and Population Economics) HEC-Management School, University of Liège.
    15. Stephen Hynes & Nick Hanley & Eoghan Garvey, 2007. "Up the Proverbial Creek without a Paddle: Accounting for Variable Participant Skill Levels in Recreational Demand Modelling," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 36(4), pages 413-426, April.
    16. Forbes-Brown, Shelicia & Mcheels, Eric & Hobbs, Jill, 2015. "Signalling Origin: Consumer Willngness to Pay for Dairy Products with the "100% Canadian Milk" Label," 2015 Conference, August 9-14, 2015, Milan, Italy 211636, International Association of Agricultural Economists.
    17. Lienhoop, Nele & Ansmann, Till, 2011. "Valuing water level changes in reservoirs using two stated preference approaches: An exploration of validity," Ecological Economics, Elsevier, vol. 70(7), pages 1250-1258, May.
    18. Caroline Roussy & Aude Ridier & Karim Chaïb, 2014. "Adoption d’innovations par les agriculteurs : rôle des perceptions et des préférences," Post-Print hal-01123427, HAL.
    19. Pang, Arwin, 2017. "Incorporating the effect of successfully bagging big game into recreational hunting: An examination of deer, moose and elk hunting," Journal of Forest Economics, Elsevier, vol. 28(C), pages 12-17.
    20. Swait, Joffre & Adamowicz, Wiktor, 2001. "Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 86(2), pages 141-167, November.

    More about this item

    Keywords

    Demand and Price Analysis;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:waeava:36403. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/waeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.