New Competition For Supermarkets: A Case Study
Non-traditional retailers such as warehouse club stores, discount drug stores, and discount mass merchandisers are new competitors for traditional food retailers. It is expected that non- traditional retailers will account for roughly 14 percent of total grocery sales by the turn of the century. The impact of a particular discount mass merchandiser (Wal-Mart) on the sales of a conventional retail grocery outlet (David's Supermarket, Inc.) located in the rural areas surrounding the Dallas/Ft. Worth metroplex is analyzed in this case study. In this case study, Wal-Mart alone is responsible for about a 17 percent reduction in sales.
|Date of creation:||1997|
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- Jean Kinsey & Ben Senauer, 1996. "Consumer Trends and Changing Food Retailing Formats," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1187-1191.
- Kaufman, Phillip R., 1996. "What'S Driving Food Distribution - Forces For Change," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(1), February.
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