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Is Chocolate Milk the New-Age Energy\Sports Drink in the United States?


  • Dharmasena, Senarath
  • Capps, Oral, Jr.


Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for chocolate milk using Heckman two-step procedure. Price, income, age, education, region, race, Hispanic status, and presence of children were significant drivers of consumption of chocolate milk. Sample selection bias was statistically significant.

Suggested Citation

  • Dharmasena, Senarath & Capps, Oral, Jr., 2011. "Is Chocolate Milk the New-Age Energy\Sports Drink in the United States?," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98742, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea11:98742

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    1. Is chocolate milk hip?
      by Economic Logician in Economic Logic on 2011-05-18 19:00:00


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    Cited by:

    1. Dharmasena, Senarath & Capps, Oral, Jr., 2014. "Unraveling Demand for Dairy-Alternative Beverages in the United States: The Case of Soymilk," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 43(1), pages 1-18, April.

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    Consumer/Household Economics; Demand and Price Analysis;

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